The exponential ability to reach an increasingly vast and global audience with social media makes social networks the ideal resource for all companies that want to gain notoriety and, consequently, increase sales.

For this reason, the demand for professionals specialized in Social Media Marketing who can attract new followers and potential customers through different strategies implemented online is constantly growing by Seo Suceava.

A Social Media Manager is responsible for creating a communication strategy on social networks (Facebook, Instagram, Twitter, LinkedIn, Pinterest) whose purpose is to attract new followers and convert them into customers.

Social Media Manager: innovative strategies to increase your performance in a creative way

Responsible for taking care of communication and relationships, the Social Media Manager is the one who plans, operates, interacts and analyzes the results of the actions on the corporate social profiles.

Although there is an appearance of spontaneity and improvisation, the management of social media is far from being an intuitive activity: the creativity which, however, constitutes its foundation is accompanied by a profound interdisciplinary preparation. To do well in this area will require a good dose of curiosity , a lot of planning and a natural talent for dealing with digital data in a pragmatic, dynamic and accurate way.

What does the Social Media Manager do

While they seek to achieve results across multiple platforms and in different ways, the goal of Social Media Managers is almost always the same: to convert visitors and followers into customers. Actions aimed at conversion are of various nature. It starts from market research and data analysis, up to the creation and publication of actual content.

Market research

The first task that the Social Media Manager must carry out is to carry out a market study by investigating what consumers want, which networks they can be found on, what type of content they prefer. Based on the results of this research, the professional prepares a social media plan which will be the starting point for the implementation of his entire marketing strategy.

Selection of social networks

It is not always necessary for the company to be present on all social platforms. Once the profile of the reference target has been defined, the Social Media Managers select the most relevant networks and in which it is easier and more profitable to acquire followers with whom to interact.

Definition of SMO strategy

SMO stands for Social Media Optimization and designates all the techniques and actions aimed at developing the visibility, image and offer of a website or brand on social media. SMO is a somewhat heterogeneous digital marketing discipline with varied content and which can possibly be complementary to a Google Adwords strategy. Social Media Optimization includes, among others, specific elements of referencing (optimizing the referencing of videos on YouTube, for example), viral marketing (use of “Like” buttons), content creation (Facebook pages) and e-reputation management.

Copywriting

Copywriting is nothing more than writing to convince , although some marketing experts argue that it also serves to arouse emotions which must be followed by the action of the reader. In both cases, whether it’s just to convince, or it’s also to excite, copywriting is crucial for effective social media management. Normally, a Social Media Manager writes a lot : from simple descriptions on social networks, to captivating introductions, from effective titles, to longer and more informative texts.

In addition to writing a lot, this professional must have the ability to adapt his writing to different platforms. For example, while on Facebook the language used is more relaxed, on LinkedIn a much more formal and professional tone is usually used. The texts must adapt to the social network on which they are posted and the Social Media Manager must have a multifaceted writing ability that allows him to assume the right tone every time.

What is the profile of a Social Media Manager?

To do a good job, a Social Media Manager must have specific characteristics, attitudes and skills that go beyond professional training.

  • Creativity : especially when it comes to creating content, a Social Media Manager must be creative to think of innovative strategies that can interest the target audience.
  • Analytical skills : rather than planning, the Social Media Manager will spend a lot of time analyzing the data to understand if the strategies implemented to a certain extent are bearing fruit.
  • Ability to sell/communicate : After all, the goal of most of a social media manager’s clients is to increase their sales through more effective communication with their target audience. For this, the Social Media Manager must have excellent communication and persuasive skills .
  • Adaptability : the world of social media is constantly evolving, therefore the ability to adapt is a fundamental characteristic for a professional who deals with the management of social media.
  • Willingness to learn : a Social Media Manager must always be aware of the continuous changes to which social networks are subject and must be able to deal with them promptly by updating and learning to use new tools and new resources.

How to effectively manage social media?

The first step in managing social media effectively is defining a clear strategy that identifies the company’s objectives and the actions to be taken to achieve them. The strategy should include choosing which social media platforms to use, type of content to post, frequency of posts, tone, key performance indicators (KPIs) to measure, etc. The next step is creating quality content. Posts should be tailored to each platform’s specifics, match your tone and brand identity, and be engaging for your target audience. Content also needs to be published regularly to maintain audience engagement.

Social media are above all a space for exchange and dialogue. It is, therefore, important to interact with followers by replying to comments, asking questions, sharing content and interacting with users. Indeed, it is the interaction that helps to build an active and loyal community around the brand. Finally, it is important to measure the results of your social media strategy using analytical tools such as Google Analytics, Facebook Insights, etc. Key Performance Indicators (KPIs) such as engagement, reach, conversions, etc. it should be measured daily to assess the effectiveness of the strategy and make adjustments where necessary.

The strategic approach to Social Media for companies

Within any company, the Social Media Manager is the guarantor of the management of social networks and of all its challenges: e-reputation, management and retention of customer relationships, publication of content with high added value, engagement, conversions, traffic, moderation, etc. The head of company profile management also develops and formalises the Social Media strategy in collaboration with the various stakeholders and ensures its correct operational implementation.

It is normal and useful for internal Social Media Managers to be supported by specialized digital marketing agencies according to the expected and desired growth objectives. By perfectly mastering what we could define as the specific uses and customs of each of the accounts on which you are present, thanks to the intervention of the Social Media Manager, numerous advantages can be reaped.

  • Increased visibility and brand recognition in the community.
  • The generation of traffic and qualified leads to reach a specific target present on social networks and impossible to contact through traditional acquisition levers.
  • Improve customer relationship through direct contact (private messages, chatbots, etc.).
  • Creating a feeling of reassurance with potential customers through testimonials from current ones.