Even if you don’t conduct most of your business online, you need an internet marketing plan! People in your local markets need to be able to find you, connect with you, and buy your products and services; and people outside of your market area can help your business grow and be less dependent on traditional advertising and break through monopolies.
What is a Marketing Plan?
It might sound complicated, but it isn’t really! Basically, it’s just you planning out how you’re going to market yourself, and then following through with it. As said earlier, it’s super important to get one going, no matter what market you plan on selling to, and to build your online presence and brand recognition. The true aim of a marketing plan is to make people think of you FIRST when looking for something. The other thing to consider is to keep it simple. Start with small steps and expand later. Your Internet Marketing Plan is a “living” document that you will be changing constantly.
How do I Make a Marketing Plan for my Business?
First, you need to identify what you’re selling, how you’re selling it, and who you’re selling it to. This might seem like a no brainer, but figuring out what you’re about can be a real pain! The best thing to do is sit there, think what you offer, and write it down. What do you offer your customers? Who are your customers, do you know them, what they’re like?
Step one of your marketing plan will be to connect with your customers. This is a virtually free method, as all you need to do is create a blog. Blog about your business, offers and promotions for people who read regularly, and get to know your customers! Being able to get feedback from them is so important, and will really help you tailor your business to their needs.
If a straight up blog isn’t for you, try creating a Facebook business page. The good thing about these are that people will “follow” you and “like” you, and you’ll be able to get a handle on how many customers you do have, and free advertising among your customer’s social networks.
After you’ve made the first step, you can branch out in more areas like advertising on sites and directories that will help you reach your customers. If anything, try the free advertising venues social media will offer you so you can get your feet wet without risking too much money on advertising that might not bring you anything.
Vedran Dilberovic – Local Internet Marketing Toronto
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