It’s amazing how quickly marketing changes. Not only in marketing itself, but how we approach it as well. 20 years ago if you were in an MLM, your strategy would most likely be meeting groups, cold calls, newspaper ads etc. You also pitched your product because it was the product and selling that product that brought in the business (or at least you thought). You pitched anyone and everyone because the more people you reached the better chance of a sale.
Does this approach and market strategy work today? Yes and no.
Approach
Let’s talk about the approach. Should you pitch or sell your product? NO. Yes, I said NO. In today’s market everyone has been pitched. We receive so many advertisements online, in the mail, constant telemarketers interrupting our evenings. In today’s market we are flooded with interruptions from sales. The last thing anyone wants is another pitch. So then how do you sell your product? In today’s market the only way you will obtain sales is with trust, especially with network marketing and MLM’s. This is called attraction marketing. Offer your potential buyers value, answer their questions and offer them useful information. On the radio, there is an attorney here in Orlando who gives useful advice to his listeners on what to do if you are in an accident or battling with Social Security. Not at all does he pitch his business! Not even once! His business is now one of the largest in Central Florida. Why? He gained his reader’s trust. He is offering advice for free. In return for offering this for free, his readers trust him. What happens when they need attorney services? They call those they trust. Guess who they are going to call? Yes, him. Same works with network marketing. Offer free advice, gain trust first. In return they will come to you. You will not sell your product, they will ask for your product.
I see many sellers who do this, do NOT sell anything you do not own or believe in yourself. In my network marketing, all the tools I have in my sidebar are education and tools I use myself so I recommend them. I see myself as a learner and a teacher. I learn and use tools and then I offer the tools and education I find useful to help my readers be successful as well. This comes first, sale second. So I’m not the sales person pitching my product, I’m the mentor or teacher of network marketing who also happens to offer products that will help them improve like they’ve helped me.
Strategy
Does the same marketing strategies work today that worked 20 years ago? Yes and no. Yes, there are plenty of marketers out there that still call and place newspaper ads but in today’s market, the most powerful source is the internet. You don’t have to knock on anyone’s door. It’s all available on your laptop. If used correctly (and again with education) you can be very successful in your business.
Keep in mind, you don’t want just anyone. You want to reach your target market not just any market. You want those already looking for the products you are selling. This is key! Whether you market through Facebook, SEO, pay per click ads, you want only those looking for your product to see you. No more reaching out to just anyone in hopes they will be interested. The days of selling vacuums or encyclopedias door to door have been long over. None of them were ever millionaires.
No matter what strategy you choose, what education you purchase, it’s up to you. You need to dedicate the time and utilize it correctly. You are responsible for your destiny. No product, resource or tool can do the work for you.
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