Social media is a twist in the field of internet marketing. There are many companies and organizations, who were working on their own website for the promotion of their business, now turning towards other platforms like Twitter, Facebook and VK also.
The success of the internet marketing campaign was measured on the number of visitors, form filled and purchases made if the site is offering E-commerce services. The growing popularity of social networks has changed the trend of internet marketing and campaigning on the internet. And Facebook is among those major social media players in the current time hitting one billion users worldwide.
The internet search metrics companies like Alexa and ComScore have given states that Facebook user spend most of their time on social activity rather other websites. So being a marketing person, who for sure you are that why you are reading this article, cannot stay behind in this changing scenario. The trend of internet usage has also changed the habits of the consumers.
The interaction of customers or end users is very important and most of the successful campaigns in India and Pakistan are mainly targeting interactivity on all levels. And big companies and enterprises have changed their marketing strategies and expanded their reach towards social media.
The value of a platform is analyzed from the number of interactive sessions. Or in simple words you can say the time spent. As Facebook launched, the most active companies were from the following categories;
Movie Stores
Book Publishers
Music Labels
These types of companies are yet today a major player in the consumer marketing on Facebook. And a lot of business is grabbed from this social media activity. Following the pace of the products and companies, the big brands like Nestle, Unilever and Pepsi have also started their social media marketing in Pakistan.
Marketers and companies have realized the potential of Facebook presence and marketing after very long time than its neighboring countries like India, Nepal and China. But yet the main leading companies are putting their efforts.
Along with leading brands, many small businesses have started their earning with the increasing use of Facebook in Pakistan. Many persons from Karachi, Lahore, Rawalpindi and Islamabad are advertising on Facebook to sale items, laptops, tablet PCs, cell phones and other items like shirts, watches etc.
The benefits are large for the business to consumer companies but still the leading companies of the Pakistan and individuals are only enjoying the benefits of this social media. Let me give you an example of a wellness center.
This is Shara Health Institute from Karachi is using a Facebook page Skin Makeup for to keep and engage the customers who are related to skin related topics. And the use of Facebook pages to increase the interactivity of the clients. And especially the messaging of the Facebook Pages has increased the potential for local businesses in a broader aspect.
As a marketing person, I have analyzed the below mentioned benefits that Facebook offers to B2C marketers;
Facebook provides an environment to build and establish brand and its image
Facebook provides the interactivity for companies and insights to view the trend of consumers
Facebook pages are better to increase the Search Engine Ranking
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