Creating your first internet marketing plan can be really difficult, even if you are only planning on doing one or two different strategies in tandem for a small site. Common questions are usually, what kind of marketing plan is right for me and my business? Should I use more than a single strategy to market my site or start small? What are my options? Here we’ll discuss how you can formulate a good plan and get it implemented right away.
The Project Triangle
If you’ve ever had a contractor work on your house, you’ve heard of the project triangle. “Fast, Good or Cheap. Pick two!” Internet Marketing has something similar to this, and it’s known as the marketing mix. The marketing mix is made up of five parts; price, place, promotion, people. and product. Unlike the project triangle, you need all five of these elements to have a successful marketing strategy. If you can build your marketing plan around these things, you’ll be successful beyond your wildest dreams!
Niches are the Key to Riches
You might think you need to be an online dollar store to compete, but let’s face it, no one has the buying power to become the next Wal-Mart. If you are smart, you’ll be a big fish in a small pond. Identify a small under-served market, and serve it! Niches range from cosmetics to science fiction memorabilia and everything in between. Niches are often found by people examining their own interests and turning it into a profit. All you need to do is research; who is your market, what do they want, and how can you give it to them?
Interaction for Satisfaction
Think about your own experiences with customer service. Most likely, the best ones you’ve ever had, have revolved around someone helping you solve a problem, a rep giving you an awesome discount or feedback. This is the same for your own customers. By keeping in contact with them through blogs, email lists, and promotions you can build a relationship with your customers that will keep them coming back for more.
Advertise Smart
When you advertise, do it right! Depending on your market, a simple sidebar or banner ad on a popular website in the market can do wonders for your business, even on a shoestring budget every month. Look over which ads are bringing in which traffic, and if the income you’re gaining justifies the expense of your advertising.
Overall, the elements of a simple internet marketing plan can be complex and many, but with a little research you can rise above your competitors and be successful!
Start by defining five Ps:
– Price
– Place
– Promotion
– People
– Product
Vedran Dilberovic – Local Internet Marketing Toronto
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