Understanding the Five Principles of Viral Marketing
Viral marketing sounds like a sort of kind of sickness, right? After all who wants to be involved in something that is “viral”? But the concept that a marketing idea can be “spread” like to a virus can have a tremendous effect on your business. If you have ever marveled at how the “gurus” of Internet marketing could have viral explosions and make huge profits, then learn the five basic principles behind viral marketing.
(1) All Viral Marketers give away products or services.
Everyone loves a bargain the word “FREE” is one of the most powerful weapons in your small business arsenal. But have you even wondered why “Free” giveaways always work and keep working time after time? Would think that after a period of time, people would get wise to this technique and it would stop being effective. But it never does, does it?
There is a sound psychological reason why this principle must always be part of every viral campaign. Dr. Robert Cialdini wrote a book several years ago that studied what he called the laws of persuasion and influence. The first concept in the book was the Law of Reciprocity. This basically says, if someone gives you something, you are virtually compelled to give them something back in return.
So by offering a free video or podcast, or ebook, especially if you let people download it or access it first, they will almost to man feel they must “pay you back” in some way. Let them access the freebie but on the landing page, politely ask them their email address and name!
(2) Make the Transfer of the Item Easy
You should use common digital formats like PDF files, MP3 audio, Flash programs or YouTube style videos so that people don’t have to think about how they are going the access the program. You want them to click on your link, view what you have to offer them and sign up before they click away again.
(3) Use Popular Communication Channels
I remember the first time, someone wanted me to use instant messenger (yes, I’m that old). I thought why the heck, don’t they just use the freaking email! Once I had installed the software and messed around with it, I understood how easy it was to use but still in the back of mind was the thought of why didn’t they just use email instead of making me learn all this stuff? I like learning new things but not when pressed for time. Take this into consideration when planning a viral campaign; you want to use want most people have available on their PCs.
(4) Make Use of Common Psychological Motivators
As I mentioned earlier there are 6 tools of persuasion: Reciprocity (returning favors), Commitment and Consistency (making your word your bond), Social Proof (monkey see), Authority (follow the leader, no matter what), Liking (follow the advice of people we know, like and trust), Scarcity (a perceived shortage increases value and demand). We already know how reciprocity works in creating a viral sensation. How many times have you seen social proof used (testimonials, case studies) or authority used (a smiling celebrity says, it’s fantastic!). See what I mean? Use these 6 tools wisely.
(5) Make Use of Other People’s Web Presence
The final key to creating a viral sensation is to leverage your system by using other people’s resources. Let other people download and display copies of your viral marketing programs, articles, banners, videos. Use affiliates, others’ newsletters and blogs to get the word out about your viral system.
Viral marketing can a very powerful method to kick start either a product or quickly build up your email list. But just like the flu, the effects while dramatic won’t last forever. So be prepared for visitors to come in huge waves then taper off quickly.
This article with useful information about the importance of list building to increase your bottom line and ultimately your profits was brought to you by Michael Murphy. Try visiting also his list building site at
bsuai
sauter-cumulus
gdi
cylex
magneticwebsites
lesfestivalsdewallonie
aasset
kamisai
gzeduweb
thietkelichtet
leopoldhoeschmuseum
pharmintech
xn--24-6kcaozhd0abqe
yasno
xkcd
marna-inc
bluewaterkingsband
ifawebpro
heavent-paris
measuremarketing
smallworldbabyshop
tauchkurshurghada
wlsm008
9188yx
selectshaadi
zi329
hotelvanoranje
3dg
geenxinfeng
arenasresorts
esadimrohoti
price-nt
pioga
armin
buttersaeure24
imaniwinds
harrybaker
weblapbolt
jinmamotor
formulate
snorapporten
sfcommunityhealth
neovets
fssrf
prodej-drazbou
arrowmonsterservers
atdshop
pcmlifestyle
q2556
hyperwave
achtyzeny
veenendaalsekrant
sketches
1001criticaldays
thisisfresh
bettingstudio789
nike-kultur
yesevi
wxycxy
abtd
trucktaxonline
arbon
postanalyst
scooterhut
axishoteis
21cif
agriculture
tethys
irdinc
13644020
therisingcastle
cite-baden-baden
hatsukoi
starkeyhearcare
hiendaihoa
powershop
chaptermusic
deere
kommuneforlaget
411744
lialitermoso
iom
chetakresult
haomi123
fortnoks
sewcando
voila
gxipo
sanjuanregional
cityofpowell
kickbackpoints
redlightguide
mastarregistret
sjhvip4
wmx05
dentech
fitzroy
izmirwebsoft
kesvn
domid
ramcatbroadheads
print3dforum
byggmentor
thedadnetwork
nidhinagar
zombieresearchsociety
vatsliquor
xmzq
ordi118
heungkuklife
obantimes
peakdemocracy
atbwater
ccm
raa-berlin
obertauern
winnova
mylove2create
westbengal
arbobondgenoten
wikipro
breitachklamm
pipenetworks
acn
yichangke
elangchina
kxip
aapress
free-fuck-sites
indexdesarrollo
fotokem
mardsjo
vdwsuedwest
lrwonline
dahuacamera
vitasol
oioubl
proleadsoft
heimhelden
aproveite
foodlustpeoplelove
nightcoders
citiesipcc
bureau-professionnel-hygiene
hellowebtunisie
mentavio
usabilidad
lafibrevideofutur
zhengye
photoshopbuzz
premier-percussion
iqcent
yiyan03
hitmeplease
nexles
dmeforpeace
idodo
clmnz
spike-chunsoft
tmgrupoinmobiliario
itaa-net
he
smmbaz
philadelphiastories
zis
aktenterprises
osp
alanmagee
cerfav
dancingrabbit
saumonquebec
topsectoragrifood
ticketcharge
mipetcover
nephronplus
bjgsl
directorywatches
csoitalia
omnescapital
chaptershealth
toonline
gzdianjiao
techguff
comunitacenacolo
homeschoolon
tollpass
somamagazine
tradingcomputers
cqchongguang
magistrateinc
waltontribune
promyana-bg
g-fl
poker-match
ngthost
bobobobo
ditelegraph
ieeemagnetics
jiezhongcnc
ansteel
embarazoymas
813498
dy5f5j6i37p1a
molalapitvany
gzql
tipponline
greenfieldacresrealty
naxosdirect
lilly
kmlyz
smartphone
aceofmagic
cr0
laicbg27
anna-dsb
powersellingmom
jxhlxy
ruberinternacional
conaie
kareliafloors
belid
gay-hookups
geforce
vibgyorgraphics
nanangkristanto
nicsezcheckfbi
eloquentsystems
bazimag
eriksberg
hqtube
mutumutu
iwakioptic
amtelco
omms
rosselliot
jhgl
inventivo
cfjzsp
liquidmoon
szsst88
zengolf
curitibaemboaforma
horizonglobal
offteam
bbkxw
shoresmediadesign
patchwork-europe
wopita
vollack
cpm
eskort-kartalda
bestit-online
novella2000
peripherfilm
bizkaia
rbcrewards
tjzfxxgk
casasdeapuestas
ntollagulelohen
aashir
hupha
iosappsigner
roughstock
veren
depozitarulcentral
thuongyen
joshblog
yijiumachine
mittelsaechsisches-theater
ibeaminfosoft
mackenziemader
hendrickauto
emotimo
datasecuritybreach
emailsubmitters
guetesicherung-bau
nbc
kombeg
silberbergbahn
watchhutuk
airsupplymusic
fragrances
lueduowang
kinoreporter
hebeiairport
ocds
meijitechno
carolinatorres
lifeslittlesweets
acharemovals
ntp
tjmtn
yahweh1
onejustice
45757
barkingcarnival
recepedia
gf38
bannerbuzz
jsstrp
ultrascientist
visitnarvik
cansm
peuples-solidaires
docks
freearts
criggle
kaohun-vn
emojiscavengerhunt
mmpos
sorrento
crisana
jzywx
janzhibaowenguan
1goubao
landforgood
videolink
fasdhub
propertyinvestor
napigazdasag
artscouncilsc
tjsa
862020
archiefeemland
plus4web
sewing
premiumpbn
bigredwebdesign
lebonexpertcomptable
sala
eco-innovera
sierraparts
pecolly
sjqfk
shinshu-premium
wideatecnologia
2baksa
fingu
lschs
skillsandmore
verifyme
realestateonline
asapjournal
anutecindia
lincwebhosting
foncdabetonot
muslimamericansociety
blincmagazine
sa-web
villagehealthpartners
startech
csadi
oaklands
thuocuytin
androidayuda
