In this article we’re going to answer the question, “What is niche marketing and why is it such magic?” A niche is a sub category of a particular market. Let’s look at some examples of niche marketing. If your general market is “soccer”, you need to recognize that there are many ‘sub categories’ or niches that you need to focus on in order to be successful in affiliate marketing. Some sub categories may be ‘soccer balls’ ‘soccer shoes’ etc.
The niches are the foundation of a successful marketing strategy. You need to focus on the niches in a market and develop a strategy for each niche. You’ll attract more targeted traffic that way, which will result in more sales.
If you think about it, it just makes sense. In the computer market, there are companies that make computers, computer parts, software, upgrades etc. Few companies do it all. In the software market, there are hundreds of sub niches- games, accounting, word processing, marketing, you get the idea.
As an affiliate marketer, your target should focus not just on market subset themselves but only the products you want to offer to the market. You need to target traffic that is searching for a particular sub market or niche..
Use automobiles as an example. Each automobile needs to be marketed in a different way, because you have different consumers searching for a different need. You can’t market a Porsche to a farmer who needs to haul a horse trailer.
You can’t market a hybrid electric car to someone who wants a dump truck. If you use too broad of a marketing strategy and ignore the niche that people are searching for, your sales will plummet. The customer looking for a BMW is looking for status, and speed. The customer looking for a mini-van is looking for affordable family transportation. Each customer has a different perspective and is looking for something totally different from those in another niche.
As you do your keyword research and focus on a niche, you need to think of what the consumer of that product is really looking for. What keywords might they type into Google or Bing? The more focused you become in your niche, the more precise you can be in positioning yourself in front of hungry consumer who are looking for the exact solution you are offering.
Greg King is an internet marketer. His online company is Global E-Revolution and offers internet coaching and a wide range of products and services to assist any online entrepreneur find success.
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