Make Marketing More Pleasurable
For some entrepreneurs and business owners, marketing is more of a chore, instead of an activity that’s fun and engaging. Some small business owners in particular seem to think that marketing is arduous, tasking and plain dreadful, calling for a need to make efforts that go against their interests, perhaps even their beliefs.
While your marketing efforts will largely depend on the nature of your business and the industry you’re in, you have direct control on your marketing plans. In other words, marketing can be whatever you want to be, so long as it promotes your business in a good way. You can easily create a plan that coincides with your business style, interests, present skills and ideas.
Here are 3 ways to do just that. Good luck!
Start with your Interests
You’ve probably heard many business coaches and successful startup owners say that building a business on something you’re genuinely interested in and passionate about is the best way to find success.
The very same concept applies to marketing.
When plotting out your marketing plans, choose activities you genuinely enjoy and have strong skills in. If you don’t want sit down all day tied to your phone, then don’t engage in telemarketing-at least not yet. On the other hand, if you have a good background in IT, then pour your energy into social media marketing and search engine optimization for your website.
Pick One Marketing Activity you’re Good in
Ever heard of the phrase, “Jack of all trades, master of one”?
Scoff all you want, but concentrating on just one aspect of marketing and doing all you can to make it effective is better than spreading out your efforts across different activities. Of course, it all boils down to whether or not the activity you’ve chosen is one you’re truly interested and skilled in, otherwise, there’d be no way for you to work on it consistently and effectively.
Be wary of trends
Marketing trends are both a boon to some, and a bane to others. On one hand, hopping on the newest marketing bandwagon allows you to stay ahead of your competition-something which is harder than ever today. On the other hand, engaging in a marketing activity you’re not too knowledgeable about but deemed as “hot” can be counterproductive-think of it as going to the hardware store to renovate your home, only that you’re blindfolded.
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