What does your business have in common with Verizon, Ford, Home Depot, Proctor and Gamble, and Wells Fargo? As with the success of your business, the success of these huge corporations depends on a solid customer base and sales volume in order to remain viable companies. These enormous corporations realize the importance of marketing to African-Americans and they have found out through numerous studies that using Social Media Marketing to reach black consumers is a highly effective method of advertising.
Through these various studies, the big companies have found out that African-American consumerism is on the rise. The buying power and the marketing clout that this consumer group wields is growing and the statics look promising. These large corporations know they must connect to their black consumer base in a very real way. Ford, Verizon, Home Depot, Proctor and Gamble and Wells Fargo have all designed ad campaigns to market their products to the African-American consumer in a way that creates a meaningful relationship with that consumer. These companies have also made a commitment to give back to the African-American community, which also creates a loyal customer base.
Although Black consumers, by and large, are still underserved in the advertising market, things are beginning to change with the exploding popularity of Social Media marketing. Social media marketing allows largely underserved consumers to have a loud voice in what they will and will not purchase and their marketing dollars speak volumes!
Facebook, Twitter, MySpace and YouTube are only a few of the ways that large companies are aggressively marketing to African-American consumers. The importance of advertising campaigns in Social Media marketing is impressive and should not be overlooked by any company looking to expand its product market.
If you have a product that you are interested in marketing to African-Americans, or any target market for that matter, and you are not advertising in Social Media Marketing, then you are not taking the appropriate steps to ensure the success of your business in the future.
It is estimated that the typical African-American adult will spend 4 hours and 21 minutes online per day. This is approximately 10 percent higher than for other US adults. African-Americans are clearly adapting to the life of technology and they are using the internet to shop, compare prices, keep connected to others, catch up on the news, etc.
If large corporations have recognized,and are capitalizing on, the importance advertising and marketing to the African-American consumer in Social Media, then it makes sense that you should be following their lead! They know how to get the best results for their advertising dollars, do you?
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