We all know that in mathematics, geometry is all about shapes,properties, measurement, relationships of points, lines, angles, and surfaces. In the business world, this is all that we deal in. We need to tell the Target Market regarding the shape and nature of our business. For branding purposes, we need to Market the features and properties of our products and services. We need to come up with ‘Angles of Unique Selling Propositions’. To draw ‘SUCCESS LINES’, we need to compete both the local and international Market. Above all, to grow our businesses more, we need to devise ‘A Right Angle Marketing Strategy’. Unless we have an accurate Marketing Strategy, our businesses do not grow any further. This is why I always put stress on understanding ‘The Geometry of Strategic Marketing.’ No matter how big or small any business is, it is this geometry that ‘Makes a Big Difference’. As a matter of fact:
— All businesses have their unique shapes i.e. unicorporated firm, sole trader, partnership, incorporated firms, private limited company, public limited company etc.
— Each business has its own distinctive properties i.e. products, pricing, promotional activities, positioning etc.
However, a few business owners try to measure the angles of ‘Target Market’ accurately. To turn any business into ‘a skyrocket’, one needs to link up one’s products with needs, wants, and demands of the customers. If it is not done as per the ‘Target Market’, the businesses might become ‘Non-responding Targets.’ It is, therefore, advised by the ‘Market Experts’ that always-in all ways draw, design and determine ‘Lines of Creative Strategy’, ‘Angles of Marketing Strategy’ and ‘Surfaces of Competitive Market’ wisely.
We all know about the 4 Cs:
— Customer
— Cost
— Convenience
— Communication
Have we ever thought about the 5th C i.e. COMMITMENT? For me, commitment is the backbone to all businesses. The more committed team you have, the better will be the graph of your sales.’Right person for the right job’ has always been the most accurate geometry of success.Like in geometry, a square is not a square unless it has equal sides and every angle is a right angle (90°). If the opposite sides are not parallel, it is not square. Some team members might be like ‘Circles’, whereas, some may be ‘Triangles.’ Just try to have those whose ‘Professional Geometry’ is up to the ‘Standard Measurement of the Market.’ Likewise, it is a must to understand the shape and angle of your market. If your market is a circle (360 Degrees all around); look for a Marketing Strategy accordingly.
Only by having understood ‘The Geometry of Strategic Marketing’, a large number of organizations, groups and individuals have come to know what they and their customers need. On the other hand, there are many who do not understand ‘The Geometry of Strategic Marketing’. On having learnt these ‘Geometrical Tactics, the business owners could get to know:
— How to provide quality services to the customers?
— How to deliver all their products to the market profitably?
— How to communicate about them accurately and effectively?
As a result, it would be easy for them to:
— Satisfy their customer needs, and
— Meet stakeholder expectations
Unless we understand the mathematics involved in the success of any business, we cannot have the desired figures of profit. All such dreams might come true only if we understand the basic geometry involved.Yes, understanding the basic geometry of strategic marketing is all that we need to ‘Claim A Big Success Story in the Business World.’
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