An Alpha Network Marketer is a person that is a leader and everyone wants to be part of his or her organization. Alphas use what I like to call the attraction factor. That is, others are attracted to this person as a leader and therefore want to be associated with this person. If you become an alpha network marketer you will increase your leads and your success in network marketing. This article explains the four phases of development to reach this status.
There are four phases in the process of developing your reputation as an alpha marketer: the startup phase, growth phase, critical mass phase, and maintenance phase.
In the startup phase, you begin implementing the alpha action plan. Add this stage, any interest generated in you and your services is specifically linked to each promotion. You write an article; you get a few phone calls. You give a speech; a few potential clients give you their business cards after the presentation and express interest in learning more about who you are and what you do. If you stop promoting yourself, no new seminars, no new client newsletters, no new books, people forget about you, and the inquiries stop flowing. You have not yet built up awareness or your reputation to the point where net where people think of you even if you are not running some type of promotion.
In stage two, the growth phase, you still run a series of promotions as outlined in that alpha marketer action plan, but now you see synergy between the various efforts. You give a speech and someone in the audience, in post lecture conversation, complements you on your latest book. Or a prospect you are referred to takes your call because he read your column online or in his industry journal and is impressed by what you write. The individual tasks in the alpha marketer action plan begin to feed one another. You get a synergy in which the total impression is greater than the sum of the individual communications.
Stage three is the critical mass phase. In nuclear physics, critical mass is the point where a nuclear reaction becomes self-sustaining; the reaction does not have to be fueled but continues to generate tremendous energy on its own.
In self-promotion, I define critical mass as the point where your name is out in the marketplace so much, so often, that people are continually aware of you who you are and what you do. You are getting a steady flow of inquiries that would continue even if you stop promoting yourself for a time. People have heard of you and know who you are. When they contact you, they are predisposed to buy your services and do not have to be sold when doing so. Your lead volume is high and you get numerous leads that you cannot trace to a particular promotion; people just seem to hear about you and call you.
But just because you could stop promoting yourself doesn’t mean you should; the critical mass must be maintained or it will, over time, cool down to a noncritical level. If that happens, you’ll slide back to phase 2. Phase 4 is maintenance: doing a level of promotion required to keep you at critical Mass. This level is not as high as required in phase 1 or two, but it’s not zero either.
You can’t totally rest when your laurels. Competition and a changing environment necessitate that you make a deliberate effort to maintain your alpha leader marketing edge status.
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