In today’s ever-changing world of advancing technologies, it is important to pay attention to the things that will truly make a difference in your business. With e-mail autoresponders, website capture pages, link-building, and other online marketing tactics becoming “mainstream”, more and more marketers are searching for marketing techniques that will give them a strong competitive advantage.
Currently, internet marketing is expanding into more technologically-advanced arenas. From automatic phone dialers, to instant (automatic) live follow-up with your newest prospects, systems are constantly being developed and adapted to help put your marketing efforts on “autopilot”. In business, increased efficiency without a decrease in personalization is the name of the game. If you are in business or sales/marketing, and if you don’t have SYSTEMS in place to help duplicate and automate your efforts, then you are leaving a tremendous amount of revenue and client relationships on the table.
One of those systems that every marketer should have includes the ability to reach out to as many prospects as possible, in the shortest period of time possible. For example, let’s suppose that you are marketing “Product X.” It doesn’t matter what the price-point is; it doesn’t matter what the product is; it doesn’t matter who your target market is… What matters is your perspective from a sales/marketing standpoint. When you truly believe in your product, you should feel an obligation to help as many of you prospects to obtain the benefits from your product as possible. One great way to accomplish this is to broadcast an energetic and up-beat message to all of your prospects at once by delivering a personal message with your specific call-to-action via an automatic phone dialing solution.
Please note, however, that I am NOT talking about spamming people here. We need to make a distinction between your “prospects” and your “suspects”. A name and a phone number is nothing more than a “suspect”-this is someone who has not given any indication that he/she is even remotely interested in your product or service. A prospect, however, is someone who has requested more information from you about your particular product or service. You, as a credible professional, should focus your efforts on marketing to your prospects.
In addition, not every single one of your prospects is ready to become a paying client of yours. By using a broadcast-type of marketing system to all of your prospects, and by utilizing a specific call-to-action, you will be able to filter those prospects who ARE ready to become paying clients in a very efficient manner. Now, you can spend the majority of your time and energy helping those prospects who actually WANT to be helped through your buying process.
This is just one example of how technology is playing a vital role in today’s business environment. Not only will you be able to build a “rejection-free” marketing program, but you will also be able to keep the “personal touch” in building relationships with your clients and prospects. The results will be increased sales, increased revenues, stronger relationships with your clients/prospects, a stronger personal brand-image of your product and, more importantly, yourself.
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