Targeted opt-in marketing is done by directly contacting willing subscribers who have opted in to your email list some time in the past. Emails are sent only to subscribers who have expressed a wish to receive your email newsletter. The opt-in here means that only subscribers who have chosen to be on your email list are being sent the promotional emails. They have opted in to receive emails. Some web marketers prefer to use a double opt-in to prove authenticity. Once subscribers opt in to the email newsletter, they have to verify this by clicking a link in their email message.
Targeted Opt-In Gives A Direct Opportunity To Make A Sale
Since the subscribers have already expressed an interest in a niche area, every subscriber represents an opportunity to make a sale. Some experts claim that every subscriber on your list is an opportunity to make 50 cents to $1 on an average, monthly. Many businesses make much more than this. Some businesses start opt-in lists much too late in the sales process. A few months are required to make money online anyways so it is a good opportunity to start your opt-in list early in the process.
How To Use Opt-In Direct Email Marketing
Place an opt-in box on every web page you have. This makes it easy for prospective customers to subscribe to your newsletter and be a part of your prospective customer base. Create a squeeze page. A squeeze page is meant only to collect email addresses and names meant to be used for all your marketing.
Send traffic to the squeeze page. One way of doing this is by incorporating article writing into your web page marketing strategy. Article writing is a good way of drawing one way links to your web page. Some of these links prove very valuable as they draw targeted prospects to your websites as well as work to increase page rank. Create a great email marketing program. For this, you can use a mix of free gifts, content and sales messages. Learn to write email marketing copy as this is essential to sell to your prospect. To succeed at opt-in direct email marketing you need to master the art of writing emails.
Track Your Emails
Track your marketing emails for click through rates, open rates as well as purchases made. A good monitoring system of your marketing emails is another essential to succeed at opt-in direct email marketing. Ultimately the success of any business boils down to research, study and application of the best principles of business.
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