Social networking and email marketing, two of the most effective online marketing methods known to man. Both of them are easily accessible, both of them are cheap to effectively carry out (Or free as the case may be), and both have the ability to reach thousands of potential customers or fans. But when all is said and done, which is the best form of marketing for you business? We’ve had a look to find out…
What Is Email Marketing?
Email marketing is the process sending your message directly to a person’s email inbox. You collect their information via an opt-in form on your website, and these people are added to your mailing list. You then email your subscribers with any messages your company wants to relay.
Why Is Email Marketing So Effective?
Email marketing is effective as you’re putting your message where it’s hard for people to ignore: Directly in their inbox. Everyone who uses the internet for more then randomly looking for pieces of information has an email address, as you need one to use the majority of popular sites these days. So people always check their emails. Obtaining and sending messages to people’s inbox is more powerful then a lot of people think, and one of the highest converting sales methods available. Once you build a mailing list, it’s also with you for life. Even if you go into a similar business, you’ve got that list to promote to so you won’t be starting from scratch again. You’ll have instant traffic and customers! Another good thing about email marketing is that you can automate relationship building with your customers using autoresponders. This saves a lot of time, as well as increases sales from loyal customers.
What Is Social Networking?
Social networking is the processing of using ‘social’ sites to network with other users of these sites. You set up a profile, then interact with the community while spreading the message about your company’s going ons.
Why Is Social Networking So Effective?
Social networking is effective due to the powerful sharing nature. If you have a popular article or announcement made by your company, if enough people share it (Or should I say the right people) your article has the potential to go viral! And this will of course bring lots of visitors back to your website and eventually sales page. Even if your announcements don’t go viral, social networking is still good for building bonds with fans. As the term suggests, social networking is about being interactive and sociable with customers. It allows them to see and relate to the person behind the company. This is very powerful for building life long customers as well as obtaining new ones.
So, Email Marketing Or Social Networking?
To be honest, both methods are so good I wouldn’t recommend using just one! A powerful social networking campaign alongside a powerful email marketing campaign can do wonders for a company, and if you manage to master both of them you basically have a license to print money!
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