Anyone who wants to know how to make money online from home needs social media marketing training. It seems like every Internet marketer on the planet is trying to find out how to use social networks like Facebook and Twitter to bring in income. Most are failing miserably because they miss the distinction between networking and marketing.
Let’s look at definitions of the two terms from dictionary.com.
Networking is “a supportive system of sharing information and services among individuals and groups having a common interest.”
Marketing is “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.”
So, according to the definition, a good networker will be supportive, share information and services, and have a common interest with those in the network.
A marketer will be involved in the transfer of goods from the producer or seller to the consumer or buyer. Internet marketers, in general, use various online methods to connect sellers with buyers.
So the question is, “Can you be both a good networker and a good marketer?” The answer is only yes if you know when to network and when to market. Here’s the key sequence – you market to a lot of people so you can network with a few and then market on a personal level.
Look at it in light of the definitions. You market through some form of advertising or promotion to a lot of people. You network by supporting and sharing with like-minded people in an effort to identify those who are looking for what you are promoting. You form relationships with them and, when the time is right, offer your product or service and make the connection between seller and buyer.
There are, of course, a few glaring issues in this process.
First, it’s easy to seem fake. In fact, it’s easy to be fake. After all, if your ultimate goal is to sell somebody something, are you being totally up front to be their friend on Facebook or follow them on Twitter.
Here are three suggestions for getting past that issue: be yourself, help people and form genuine relationships. If you do that, you won’t seem fake, because you won’t be fake.
The second problem in following this strategy is that it can take a lot of time. If you’re friends with hundreds of people on Facebook or following thousands on Twitter, how do you find the people who are looking for you?
Here’s my advice: set a time limit. Go on the social networking sites for 30 minutes every morning or 45 minutes every afternoon, but hold yourself to it. Spend the rest of your time interacting with people on your blog or website and on other marketing efforts.
As you’re learning how to make money online from home, remember that you’re in business to turn a profit. Following this social media marketing training will help you keep that in focus.
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