The Basics of Inbound Internet Marketing
Search Engine Marketing or SEM is usually called an inbound marketing strategy. It is called inbound because you do not send emails, phone calls, promotional materials or any “outbound” items to existing and prospective customers. SEM is an inbound method because you make your website readily available for
This kind of internet traffic is called the “desperation” or “need” niche. When people want to purchase or know something from the internet, they use keywords and type them in search engines. Note that the text and content of websites are built on keywords. If the keywords of your site match the user searches on search engines, you will receive higher ranks in search results.
Inbound Marketing Advantages
What do people consult in the internet if they have questions or needs? Usually, it’s Google or other search engines. The Search Engine Results Pages (SERPs) are considered an authority when it comes to the internet. Studies show that more than 90% of all searched internet traffic leads to the links on the first page of SERPS. Imagine the traffic you can generate if you make it to the top ranks.
Inbound marketing is also flexible and doable at various scales. Even small businesses and home-based advertisers have the same chances of topping the Search Engine competition. It’s just a matter of trial and error, finding the right keywords, mixing and matching them. Then, they can be incorporated in articles and blog entries.
Inbound marketing is also widely accepted worldwide. It does not violate the privacy of the internet users because they are the ones who find your site. Technically, you do not find them. In contrast, traditional outbound marketing has been put under several laws against intrusion to privacy. Users may decline emails and sent promotional items because they may see them as annoying.
Doable Techniques for the Trade
In SEM, the most important task is finding the right keywords. If you do not have dedicated software for keyword research, don’t worry. You can use free research tools provided by search engines. For example, Google has a keyword tool in Google AdWords. Simply type the nature of business or the keyword you are targeting and Google will give you a healthy list of prospective keywords.
Now that you have a list of possible keywords, it is time to identify your competitors. Use the keywords in search engine queries and find which sites rank high for every search. List them down and analyze them with PageRank (PR) tools of Yahoo and Google. Identify their keywords, backlinks and the respective PRs of each backlink. Outrank them by choosing more powerful keywords and stronger backlinks.
Increasing your Chances of Success
Internet marketing is a very unpredictable trade with lots of unwritten tricks and techniques. You can learn much by joining in online forums of internet advertisers and website owners. There are Search Engine Marketing experts in these forums. You can also gather information on affordable or even cost-free backlinks through these internet marketing communities.
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