An essential element of integrating search engine marketing management with strategic email marketing is much more effective when it is combined with other lead generation marketing programs. One way businesses are learning more about online marketing is through social media marketing training.
Here are 5 strategies you can implement right now to improve email marketing results through integration.
1. Integrate your email metrics and Web analytics. Email metrics are the gold standard for determining the success of email campaigns. However, using Web analytics in addition to email metrics can provide a better understanding of the behavior of subscribers and translate that valuable data into actionable insights for email campaigns. Increase your learning past the entry or response point in your email send. Instead, use Web analytics to follow your visitors through their click all the way to purchase or download. See what links attracted them and make them the leaders in your next email. Be sure to include most visited pages, length of time spent on pages, abandonment rates and response form conversion in your review.
2. Be sure to review postings on blogs, Facebook, MySpace and Twitter to see what topics are hot amongst your customers. Social media is not a replacement for email marketing, but it does help a lot. Use blogs and social media sites as a way to pre-test offers, get opinions on new marketing campaigns and more. You will increase your marketing reach and also provide more direct and personalized content to your prospects, clients and subscribers.
3. Add mobile to your email marketing mix as another way to promote opt-in. Mobile subscribers may be very interested in getting more detail about your company, your offers and your information than they can get in a quick text. So send a text asking if they’d like to opt in to email as well.
4. Leverage engagement obtained through a postal mail offer.
It’s not recommended that you dilute the call-to-action on your postal mail offer by inviting opt-in, but that doesn’t mean you can’t take advantage of postal mail engagements. Once someone has logged in to your website and completes an order or download, use your confirmation page to ask them to opt in. Or if your postal mailing is a newsletter, include a URL so people can convert to a paperless version for future editions.
5. Optimize print advertising and broadcast advertising.
If your offline advertising includes a URL as a way for people to respond, promote it as a way they can opt in to receiving email from your company as well. Your call-to action might be something like, “To learn more about this offer or sign up to receive email from our company, visit yourcompany.com. Make sure the page you lead them to includes a prominent opt-in opportunity and that follow-up emails to those who opt in take advantage of the advertising’s positioning and branding so that you maximize the engagement with relevant information that meets their expectations.
If you are out to generate an increased number of leads and develop an increased online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about integrating social media marketing strategies.
Are you in search of new methods of attracting more leads to your website? Do you want to learn more social media marketing strategies on how to increase your business’s online visibility and sales?
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