An essential element of integrating search engine marketing management with strategic email marketing is testing for deliverability and spam filters. If you follow the elements of strategic email marketing in previous articles in this series, your emails should be highly deliverable. Luckily there are ways to test for likely deliverability before you deploy. One way businesses are learning more about online marketing is through social media marketing training.
The better email solution providers include tools to help you avoid the spam filter – these tools analyze and determine the deliverability of your messages before they are sent. Use them to optimize your email title, content, images and links to ensure they will not be blocked by spam filters. That may mean creating better headers or subject lines or rewriting content so it doesn’t get picked up by spam filters.
Having a good content score does not guarantee deliverability since things like email sender reputation and reader engagement count as well, but you can certainly identify any content with a bad score before you send. And don’t forget to check deliverability stats after deployment to validate the prediction and to make further modifications for your next email send.
To recap the deliverability category of email marketing essentials:
Keep in mind that everything you do in the digital world affects your online reputation, which in turn affects email deliverability.
Follow all established email marketing laws – local, state, federal and international – to avoid issues with having your emails marked as spam.
Test for deliverability and spam filters before you hit send, and check deliverability statistics after deployment to confirm what worked or gain insights for future campaigns.
The strategic elements of email marketing, will point your company in the right direction for increasing email success. Having a good inbound marketing consultant for email marketing can make all the difference, too. When deciding on a certified inbound marketing consulting firm, choose one that can help you understand what it takes to develop and deploy high-performing email campaigns, and how to integrate Web analytics, social media and mobile marketing into the mix.
If you are out to generate an increased number of leads and develop an increased online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about integrating social media marketing strategies.
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