Realtors are generally quick to embrace new technology which will help them sell, but most are still far behind when it comes to the fastest growing market in the world. Mobile searches are on the verge of surpassing computer searches and the time is here to jump into this nearly untapped market. Let’s face it, there really aren’t many things that can truly set you apart from your competition, however mobile marketing can change that.
If you could show a potential client how, if they list with you, their home will be marketed to nearly 50% more potential buyers than other realtors, do you think that might get their attention? Once you have their attention, then you will need the following four things to show them what you can do for them:
A Smart Phone – you probably already have this.
Mobile Market Statistics – do a search, there are articles and statistics everywhere about how huge the mobile market is, and how fast it is growing.
A Mobile Website – this is a separate website made for mobile devices.
QR Codes – you want them everywhere promoting everything.
Now you are ready to show them how your mobile marketing plan will get their home in front of more home searchers then an agent who doesn’t use mobile marketing. Show them the statistics on the mobile market, then show them a QR Code that links to a listing on your website, scan the QR Code to show them how a quick scan will take any mobile user right to their listing. Then show them the tap to call feature on your mobile website and how a buyer can just tap the button to call you for more information on their house. A smart phone user will get this quickly, but you may have to sell yourself and your marketing plan a little more to a seller who doesn’t have a smart phone.
To get maximum exposure to the mobile market you’ll want to set up your marketing plan properly. This is where many realtors who are trying to use mobile marketing go wrong. If you have a QR Code linked to your website, it needs to be to a mobile website, not your regular website. You have nothing to gain by sending a mobile user to a site they can’t properly access!
I recently talked with a major real estate company in a large city who didn’t think they needed a mobile website because they had a mobile app for their company. They didn’t consider the fact that a mobile user would have to access their website, which isn’t properly accessible on mobile, then try to scroll around, magnify and hopefully run across a link that they would have to use to download an app to their phone, just so a viewer could access the information on their site. It seems kind of like expecting a person who can’t swim, to swim across a lake, to get a boat, so they could cross the lake.
Lead the way with QR Codes. Have a QR Code linked to your mobile website, your phone, the property listing, a video (if you are using them) and anything else you want a home hunter to find. Put the QR Codes everywhere, listing signs, business cards, website, listing sheets, printed ads and anywhere else you advertise. You should, at least, have QR Codes of your mobile website and property listing on your signs. When someone passes by your listed property, they can quickly grab an information sheet and/or scan your QR Codes. Now they have your information stored on their phone and can access it anytime.
Once you get into the mobile market there are other uses you may want, such as text messaging. If you have a buyer looking for the perfect home, you can text them anytime you find a potential property and they will have your information instantly.
Not only is the mobile market untapped, it is very affordable and very effective. Don’ t wait for your competition to discover the rewards of mobile marketing, contact a Mobile Marketing Specialist for more information.
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