Online video marketing is an excellent way to brand yourself and your online business. If you are an online marketer and you are having difficulties finding success then maybe you need to take a look at how you are marketing your business and more importantly ask yourself the question, are you using online video as one of your marketing strategies?
By implementing online video into your online marketing strategy your prospects will get to know you, trust you and respect you therefore making it easier for you to build a relationship with them. When they click the play button it will feel like you are talking directly to them allowing you to connect with them on a much deeper level. If you interact with them in this way and give them priceless information that will assist them in their own business they will begin to see you as a leader in your field and in turn be more inclined to do business with you.
If for example you are a network marketer, rather than being like the majority of marketers in your business who are using company replicated websites to send prospects to, it would be a good idea for you to be different and produce your own websites and squeeze pages that include your own personal video message. Otherwise when someone searches for your network marketing company they won’t be able to find you amongst the countless other sites that are exactly like yours. If yours is distinctive and has your own style including your personal video message, then people will be attracted to you and you will have a greater likelihood of funnelling more prospective customers into your business. It seems easy enough right? But so many folk are not doing it.
The secret is to find tools that will allow you generate a buzz and add the wow factor to your marketing efforts. You need to create a unique brand around yourself and your business and online video marketing is the answer. If you follow any of the biggest internet marketers you will be aware that they are all branding themselves in this way.
I know that for some people just the thought of getting in front of a video camera and recording a video is quite scary but for anyone who is serious about having success online it is vital that they find a way to brand themselves using video. Once you have made a couple of video’s it soon gets easier and with practice it becomes a lot of fun to make them.
YouTube is fantastic for getting your videos viewed but the down side is that there are other videos on there and you can end up unknowingly sending your potential customers to your competitors. YouTube also consists of distracting ads that are unrelated to your business again causing the person you sent to see your video to become distracted from your offer. So stop losing prospects and look for a way to place your videos where there is no competition and distractions and where prospects are focused solely on your products and services. There are some reputable company’s offering marketers their own personal video driven websites where you can showcase yourself, your business or anything you like so do your due diligence and find one that suits you.
So if you are not getting the results you desire in your online endeavours then you need to contemplate using the powerful tool of online video marketing. It will help you generate leads, build relationships and move your business to the next level.
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