So you’re looking to generate leads and build your list. Regardless of whether you’re a network marketer of an affiliate marketer, running solo ads will expedite your list building process. And ‘yes’ – in the online marketing space, your goal is to build a list of highly responsive leads that you have rapport with. In this article, I’ll cover why solo ads are a good idea, some tips to running a successful ad and a few personal tips that will take your marketing and list building to another level.
First and foremost, let me cover why solo ads make sense and what they actually are. As I mentioned earlier, having a list is critical in the online marketing space. When you have a relationship with people on your list, you can share offers with them. Offers can be anything from affiliate products to actual network marketing opportunities. While I’m not saying that you shouldn’t market offline, I am telling you that online marketing and having a list can create a tremendous amount of leverage for you.
For example, if you had a list of 1,000 people in your database and you shared an offer that only garnered you a 1% ration of success, you would have 10 people take you up on your offer and buy or join whatever it is you’re promoting. To put that in perspective, let me give you an network marketing-specific example using those same numbers (1% of 1,000 leads).
Let’s say you put together some good email copy and sent that email to your list. And let’s say you had to follow up that email with another one just to follow up on your initial offer, you would personally sponsor 10 people in 24-48 hours and all you did was send out some emails.
Now, how much work and how much time would you spend meeting with people one-on-one in Starbucks to personally sponsor 10 people if you were strictly offline? Keep, in mind that you’ll spend a good amount of time meeting with people that say ‘no’. Realistically, you may have to meet with and do 20-30 one-on-one meetings to bring on 10 new people into your business.
Can you see the potential to leverage your time and efforts? Obviously, I’m not telling you to disregard effective offline techniques and meetings. However, you can significantly make your life easier if you embrace online marketing and list building.
Now, before I get off track, let me tie this all together for you and go into why solo ads are effective.
If you’re brand new to online marketing, chances are you have a tiny list or don’t have one at all. Before you throw your hands up in frustration, all is not lost. If you don’t have a list of your own yet, why not just email someone else’s list? That’s exactly what a solo ad allows you to do. You pay someone to share your offer (affiliate product, business opportunity, etc.) with a list of buyers and prospects that they have already built. Pretty cool, huh?
Now, why do they call it a “solo” ad?
Because your offer will go out in an email without anyone else’s offer. Solo ad providers will often run 3-5 offers in one email to their list. This is to let people who are on a really tight budget still get their offer promoted. Unfortunately, when your offer is lumped together with 2-4 other offers, it dramatically affects your conversion rate. Solo ads ensure that your offer is the only one people will see, which is significantly better than if your offer was grouped with others.
With all that said, let me give you 6 tips to making your solo ad marketing more effective.
#1. Run Solo Ads With Relevant Providers – By far, this is the most critical part of running a successful ad. There are literally hundreds of places to run solo ads. They key is to find providers that are specific to the niche you’re trying to target. For example, if you’re targeting people for a network marketing offer, you’re not going to run an ad with a provider whose list is primarily made up of pet owners. Now, if you are marketing an affiliate product that would be good for pet owners, then you may want to target a list composed of pet owners. But you certainly would not promote a network marketing opportunity to them. My point is that you need a niche-specific solo ad provider. If you miss this point, not only will you get horrendous results but you’ll just be wasting your money.
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