Most supplement businesses have yet to capitalize on the growth trend in probiotics for weight management. Innova Market Insights found that only 5.7% of probiotics launches entail this market segment. This article explains simple steps companies can take for exploiting this opportunity. HANDING MARKETING OVER TO CONSUMERS Garnering unsolicited commentary by consumers is a good place to start. It’s an excellent source of persuasive social proof. In addition, personal stories of successful weight management also push key emotional hot buttons. The most effective emotion behind weight management marketing is hope. Kate Harveston’s story is a good example of what social proof and hope look like together. She’s a big online influencer in women’s health. In her article about probiotics, appearing in Girls’ Globe, she states, “I’ve noticed since I started taking probiotics that I actually have an easier time maintaining a healthy weight. At first, the connection wasn’t clear, and it seemed especially weird since they had cleared up my tummy problems and I was therefore back to eating more again. But I began researching it and, indeed, there is some sort of connection between metabolism and probiotics.” She checks the both the ‘social proof’ and the ‘hope’ boxes at … Continue reading One Segment of the Probiotics Market Catapults Sales Faster Than All Others