One of the most important components of all online marketing solutions is traffic. Of course, the other components are important, too, but without traffic none of the others matter. Who cares if you have the best website on planet Earth if no one sees it? Who cares if your sales process is perfectly tuned to the needs and wants of your prospects if you have no prospects?
So traffic is certainly one of the most important online marketing solutions, if not the most important.
So you need to pay proper attention to it.
You need to make sure you understand it.
You need to work on building it, consistently.
You need to make sure you test it, and improve it, constantly.
When it comes to traffic to your website, here are 3 areas your online marketing solutions should focus:
Area #1: Know your market. You can’t possibly generate more traffic to your website unless you know your market. You need to understand their greatest needs, wants and don’t wants. You need to know what keeps them up at night? What are the problems they face? What solutions they seek? What do they want more than anything? What are their nagging, irritating issues? And you need to know the things they don’t want, too. What do they hate, despise? Figure out the answers to these questions and then make sure your products and services address them.
Area #2: Know where they are. You can’t possibly help your market – even if you know their needs, wants, and don’t wants and have the perfect solution for them – if you don’t know where to find them. Find their hangouts. Look in forums, figure out what they type into the search engines, what groups they join, who they friend and follow on social networks.
Area #3: Know the buyers. Once you figure out where your market gathers, then you need to figure out which of them are ready to buy. All of them are potential buyers. Some now. Some later. Some are just looking. Some are close. Some already bought and will buy again at some point in the future. And some are ready to buy right now, today, this minute – this is where you should focus your attention; on the buyers. Help those who are ready to buy today. You’ll help the others when they’re ready. Later.
Once you know your market better, where they are and which of them are ready to buy – today, then you can put your message in front of them. And if you consistently put your message in front of them, they’ll notice. And once they notice you, if you stand out from the crowd of competitors, they will buy from you.
Edward Bordi is a marketing consultant. He works with small businesses by uncovering problem areas and identifying untapped opportunities. Through careful analysis, he develops and then implements a custom and comprehensive marketing plan – that is focused on dramatically increasing profits. Edward studied marketing at the prestigious Wharton business school, and is certified as an Independent Marketing Advisor (IMA) by one the top online marketing companies in the world, DotComSecrets.
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