So you’ve been exploring using the Internet to market your network marketing business and you’ve come across the term funded proposal. What exactly is that? We will explore what it is and how to use it for your success.
Basically, a funded proposal is where you advertise a product that your ideal prospects would be interested in. As you use that offer to attract people to your web site, you capture their contact information for prospecting purposes. The sale of the product pays for your advertising which is where the “funded” part comes in.
A good funded proposal is not a cheesy offer or a bait and switch operation. In order to attract quality prospects, the offer has to have genuine value and stand alone. In other words, you can’t say $10 would put you behind the wheel of a new car and $25,000 more would get you the rest of the car.
The funded proposal is also not a giveaway. The quality of prospects that are attracted to a free offer is of low quality and actually more of a waste of time, money and effort. Again, the attract quality prospects you must offer an attractive product that provides value.
One of the most common items to offer through a funded proposal would be a report related to the type of prospect you were looking for. If you are looking for prospects who are wanting to drop 30 pounds, you might put together a quality report on the latest research on weight loss and simple but safe exercises designed to get people moving and burn some calories.
One of the keys to making this pay off is to have a system that collects the contact information of the people who want to view the offer, not just the buyers. The term for this is a squeeze page. You advertise to drive people to a compelling squeeze page where they must give you their contact information to view the offer.
The purpose of the squeeze page is not to sell product, it is a compelling explanation of the benefits designed to create a desire in the prospect to move to the next stage. This is where you build enough value for the prospect for them to leave their contact information.
This information is usually put into an autoresponder in order to send them a series of emails encouraging them to return to your sales page in order to purchase your funded proposal. You should also send them a personal email thanking them and introducing yourself to start building the relationship.
The sales letter for the product is where the prospect goes after submitting their information. This is where you build value for the main product in your funded proposal. Even though you have their information, if they don’t feel that the offer is legitimate and of value, it will taint your follow up efforts.
The system should also have automated delivery of the product upon purchase. This is especially true of selling a digital product such as an ebook or a report. If you have to ship a physical product, streamline the processing to minimize your involvement. Hire your child to do the packing if they are capable. You can put them on the payroll as young as 8. Otherwise, hire a responsible teenager.
Your focus should always be on growing your business. If it gets distracted too much with the operation of the funded proposal system, then it’s not being done correctly. The funded proposal system should complement and grow your primary business, not replace it.
The income received from your funded proposal system should be reinvested back into your business in the form of more advertising and the purchase of more leads. This can cause your business to grow much faster than it would without it.
In summary, having a good funded proposal system can mean the difference between succeeding quickly or failing slowly. The keys are to offer a quality product that offers value and is attractive to the prospects you are looking for, having a good information capture and follow up system, and minimizing your involvement with the fulfillment process.
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