Building your network marketing list is the foundation to building an online MLM business. It is no secret that the money is always found in your marketing list. By developing a marketing list, you have a group of prospects to whom you can market on a repeated basis.
There are a few basic steps that should be taken if you are going to build a profitable marketing list. To begin with, you should create a reason for people to want to be a part of your list. This is most generally accomplished through some type of informational offer. This might be an informational report pertaining to a particular field of interest or niche marketplace. Other popular offers include e-books and training videos that are geared towards a particular market segment. It is important that your offer actually contain content that your audience would consider valuable, since this is a major part of the first impression you will make upon them.
The next building block is the creation of your lead capture page. This page should be very simple and uncluttered. It should state clearly what you are offering to your prospects and how they will benefit from the offer. The most important piece of this page is the lead capture form, which is normally generated by your autoresponder program. At a minimum, the form should request the name and email address of the prospect. Ideally you should also ask for a phone number so that follow up can be done in a manner that is more personalized. Additionally, when a prospect gives you their phone number they are indicating an understanding that there will be some type of follow up contact. After your page is online, you need to begin generating traffic to the website. Without traffic, your list building efforts will be unproductive.
The final component of your list building process involves the use of an email autoresponder. In your autoresponder you will want to create a series of email messages that are delivered at pre-determined intervals to the prospects who provided their information to you. This email series should build from the information that they were requesting on your lead capture page. In this follow up series you will want to further promote yourself as a network marketing leader and also begin introducing your business. One of the best ways of accomplishing this purpose is through the use of a “p.s.” in the bottom of your email messages.
To make this process more efficient, it is best to utilize a proven network marketing system. A network marketing system will incorporate each step of the list building process and also provide you with additional training on traffic generation strategies. A good system will provide an informational offer, the lead capture page and the follow up process. Additionally, a good system will promote you as the focal point and not the system or a particular MLM company.
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