For the novice producer and creator of beats, marketing your sound is going to be one of the most difficult obstacles to overcome. This is mainly because the music industry is an old beast where the new and unique are not always welcomed with open arms.
The internet has certainly helped the new comers, however, providing a place for new blood to get the recognition they deserve. Still, marketing is tricky unless you can be as creative as you are with your beats.
Whether you make your own beats from scratch or you download already made beats and customize them, finding a fan base and a potential record label to listen to the finished product will have the same problem. Back in the 1980s and 1990s, musicians had to rely on the coveted “Lucky Break”. You performed each gig whether it was at a bar or club as if a representative from a record label was out in the crowd waiting to see if you had what it takes. While this is still a possibility, musicians are now encouraged to be more proactive with their approach.
Social networking sites like MySpace cater to artists of all forms understanding how hard it really is to make a name for oneself. Producers, hip hop artists, and really everyone is encouraged to use such arenas to its full advantage. It pays to use the internet and flood every possible area with news about a new beat you just made along with other information like show dates and times.
Often times, if you are downloading already made beats with the intention of customizing them later, these sites will have areas devoted to musicians. In these areas members of the site will be able to post their beats and other songs. This is a great opportunity to bring together musicians in one place so labels can easily browse through the selection to find what they want. This is, perhaps, the biggest innovation in marketing of recent date; the notion of bringing together artists in one place so big wigs can find them.
Even though you live, eat, and breath the Digital Age never underestimate the power of the spoken word. Establishing a strong fan base both online and offline will help legitimize your ability and talent. When you make it big it will be these first few fans that you can continue to rely on to help your record sales. Word of mouth will continue to be a great asset for the artist. When word of mouth spills over into the internet it is called viral marketing and has proven to be highly effective. Even though you have your own website and are a presence on those sites that offer downloadable beats you will still need to join every forum, group, and any where else that supports your projected fan base and peers that also make beats.
By having a visible face and a loud voice you will rise to the top and be noticed by labels. Don’t fool yourself into thinking that your first few beats will rocket you to stardom. It can take years for your sound to find a market. Many artists, no matter how talented, will feel discouraged by this fact, some will even give up. Just because the marketing campaign isn’t going as you like does not mean that you have just reason to give up. Be persistent in marketing and you will find that niche group which will then deliver you to fame.
When marketing your beats, it will be important to use all of the resources you have at hand. Even if you think that a particular method will only reach five people; do it. Five people are better then nothing and no telling how many people those five people will tell.
Julie-Ann Amos is a professional writer and business consultant. She has over 14 books published in many countries. She runs Exquisite Writing, a large freelance writing agency that produces a wide variety of music articles, web pages, website contents, books and ebooks for an international client base. Topic experts available for music content, her partner is a music producer and an in-house recording studio means we understand musicians and artists when we write!
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