Been Mobile

The planet has already vanished; it is not “going mobile.”

Today, there are more than 4.6 billion mobile phones in use worldwide, or one for each person on the planet. This is roughly four times as many laptops and desktop PCs combined. In 2010, mobile devices accounted for more than 50% of all internet searches worldwide (T.Ahonen Consulting). By far, SMS text messaging is the most used data application on the planet right now. Read More Mobilepricebd

The majority of individuals simply won’t leave home without their phone. A missing mobile phone is reported within 30 minutes, compared to one day for a misplaced credit card (VISA 2009).

What does this mean for businesses in Australia? First of all, it means that it is crucial to comprehend the consequences and potential of the mobile phone and mobile marketing today. For instance, any company having a website must make sure it is optimised for mobile search. In Australia today, between 10 and 15 percent of all internet searches are made on mobile devices. Additionally, it means that a mobile phone communications plan must be adopted and put into practise immediately.

Many Australian customers and clients already use their mobile phones to access services, conduct product searches, make purchases, and keep up with their favourite businesses and locations.

Numerous Australian businesses have been left behind by how quickly these changes have occurred, notably the proliferation of smart phones and mobile internet browsing over the past two years. Most people agree that the mobile phone is strategically significant and offers new prospects, but many are still unsure of what this means for them personally and how to start utilising it for their businesses.

How to start with mobile marketing?

First and foremost, refrain from viewing mobile marketing as traditional marketing. Mobile engagement is a much better term. When evaluating how to include the mobile phone into today’s communication strategy, it is crucial to think differently. This is not just a matter of semantics.

The term “communication” implies having an open dialogue with your customer. The broadcast concept of marketing has long been used: spread your message to as many people as you can in the hopes that some would find it useful. This paradigm is quickly losing favour with a lot of consumers and is undoubtedly less successful in the cluttered and diffused media landscape of today.

The chance to directly interact one-on-one with each individual client in a way that has never been conceivable before and at a cost that has never been possible before exists now thanks to mobile systems.

We are all aware that in Australia, there are currently more mobile phones than residents. We are aware that everyone carries their mobile phone with them when they leave the house and that it is considered a personal and private “place.”

Customers don’t need to be “marketed” to on their phones; instead, by “engaging” with them, far more outcomes and rewards can be obtained than through any other medium. Keep in mind that the consumer has granted permission to interact with you directly in their personal space, and that permission must be respected.

Because they want to hear from you, your clients have given you their consent to contact them via cell phone. They are interested in learning what is happening with your products and brand. They are already “sold,” so they don’t want to be “sold to.” They are devoted, interested clients who want to be in the loop.

This highlights what is unique about communicating with customers and clients over mobile devices: You are aware that they are already familiar with your company and that, by providing you with their mobile number, they are saying that they want to continue doing business with you “I’m curious and would like to talk to you. I have faith in you.” If this is the case and considering that selling to an existing customer is seven times easier than to a new one, it’s time to start a conversation!

When questioned, the majority of Australian business owners and marketing directors indicate they want to start using mobile marketing, but many are unsure of how or where to begin.

SMS is the simplest approach to “dip a toe in the water.” It is universally accepted, quick, simple, cheap, and incredibly effective. SMS can be used to communicate with a consumer each month for less than $2 per year. That means for just a few cents per month, you can put your brand in their hands and minds! Your payback will be enormous if even one of those messages manages to change their behaviour only once a year. The ROI from SMS interaction is demonstrated to be far higher than that of any other marketing channel.

The majority of mobile phone usage now involves text messaging rather than voice calls. In Australia, each person sends five SMS messages day on average. It is generally accepted and used. SMS messages are brief, simple to “consume,” immediate, personal, and unobtrusive.

By this time, the majority of us have received SMS reminders for appointments or bills that need to be paid. We are grateful to receive them because they are particular to us—specifically, they pertain to me—personal, pertinent, and useful. If you follow the same guidelines when considering mobile interactions with your customers, SMS messages will be welcomed and viewed as providing better customer care.

a basic “We appreciate your purchase from us yesterday. Call us at the number below if you have any questions regarding your transaction “may have a significant effect on your clients, increasing their loyalty, repeat business, and word-of-mouth advertising. Don’t think you have to physically type this out on your phone and transmit it each time; there are technologies out there that can do it for you.

cellular websites

An active link to a mobile website may also be included in every SMS message. Today, more than 60% of Australian phones have internet access, and mobile devices now account for between 10% to 15% of all online searches, up from almost nothing a few years ago. These numbers will have increased tremendously once more during the next one to two years.

The straightforward SMS message is now used as the foundation for much deeper and more extensive consumer connection. The mobile website may include details on new offerings, special offers, contests, or incorporate images and videos. As an alternative, you might solicit comments, ask for a survey to be filled out, or offer your contact information and a map of your location.

Internet usage on mobile devices differs from that on desktop computers. People who want to call or find a business they already know utilise more than 50% of mobile search nowadays; they are not conducting “research,” they are just looking for you. Contact information, “Click to Call,” and “Click to Find” buttons must therefore be prominently displayed on the mobile site.

This implies that sending customers a regular SMS with a link to the website is the best approach to encourage them to return frequently to a mobile website to view updated content.

What to watch

The question “How often should I SMS my customers?” is one of the most often asked ones related mobile marketing. Of course, “it depends” is the appropriate response. Both frequent communication and insufficient communication can be detrimental.

Sending a message every week is acceptable for some firms. Customers won’t mind hearing about it if there is something new to say each week. The general rule that all messages must be pertinent, beneficial, timely, and engaging is still in effect.

On the other side, too little communication can give the impression that the connection is unimportant and that messages are only given “when you want something,” as when a sale is going on. A message sent once a month is generally highly received and valued by clients for many firms.

It’s crucial for customers to understand that they have control over what content appears on their own mobile phone when a firm employs mobile marketing for the first time. Inform them of their options. Make it abundantly apparent that opting out of receiving the communications at any time is simple and that doing so won’t cost them any money. This puts your consumer in control and increases the likelihood that they will remain happily “opted-in.”

People must have consented to receive messages from a business and be able to readily opt-out of any electronic communications in order for the Australian SPAM legislation to apply. It is crucial to confirm that any SMS marketing service providers you hire are SPAM Act compliant in every respect before using their services.

When to begin

There is no doubt that increasing customer engagement is a terrific idea, and using a mobile device to do it is a great method to do it. It is individualised, economical, and universally recognised. Customer service, brand loyalty, repeat business, and the bottom line all improve.

Therefore, whether we refer to it as mobile marketing or mobile engagement, one thing is for certain: in 2011, every organisation should consider using mobile phones as a key component of their communication strategy. This is because the world has already gone mobile. For more details, please visit Mobile price in bangladeh