Mobile marketing, is it the future? Or is it another fad that is bound to fade away with time? Whichever way it goes, are you ready? Are you ready for what could potentially be the next boom in human history?
What exactly is mobile marketing? Just as it is with anything new, it’s not understood by many especially the internet marketers. You will agree with me that cell phones are one of the two essential items that people leave their homes with, the other being their car keys. Research has shown that there are over 1.5 billion mobile phone users all over the world and, there are four times the number of cell phones in the world than there are computers. (4 Billion Vs. 1 Billion). Countries like India and China has the highest number of cell phone users. Africa, especially Nigeria is another huge emerging economy and so has good potential for mobile marketing growth.
People are living their lives on the move, making mobile marketing one of the cool things among marketers who have seen its potential. It is a powerful way that savvy marketers use to create awareness of their products within their niche. They do this by sending out mass mobile messages to their customers either SMS or MMS.
This of course creates room for abuse when unethical marketers start sending unsolicited marketing promotions to mobile users. That kind of marketing will fail and the marketer will lose money because you are sending messages to people who are not interested in your products completely. The only way to avoid this is to seek the consent of the mobile users before sending them messages.
Internet Marketers who already have a marketing plan in place but wish to incorporate the mobile marketing technique need to have a step by step system that will potentially streamline and put new life into their current marketing plan over all. For this to be achieved, both the mobile marketing companies and the business executives that wish to deploy mobile marketing needs education and turn-key strategies for both parties to seamlessly work together.
There are so many benefits associated with mobile marketing:
Benefits from the business angle-
-there is an instant and direct communication with the customer
-there is instant tracking and testing of advertising methods and products
-also, you get more involved with your clients and you build a relationship with them
-increased revenue
-exclusive add views by the customer, no other ads to compete with yours.
Benefits from the customer angle:
-you get to easily expand your customer base
-build your brand and create a viral marketing opportunity
– mobile marketing is very effective as SMS have a high response rate with over 80% message read rate.
-mobile coupons have also been known to increase response rate, up to seven times over online and printed coupons.
-SMS gets higher response over internet advertising, up to 30%
The old saying that “the trend is your friend” applies not just to traditional ways of earning money like traditional businesses but also to people’s habits. Which means you can predict the public’s behavior and when you give the people what they want; you can expect to get what you want in return.
Are you interested in online marketing, Internet business, blogs and podcasts? Are you sick of “gurus” trying to sell you the latest get rich quick online deal?
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