Imagine the possibility of knowing instantly if your marketing techniques are working. Often, businesses spend so much time and money to advertise and they don’t see the results they were looking for. Every business owner wants customers, so to effectively get them in the door these days, you are going to have to give your marketing strategy a mobile boost.
Mobile marketing for boutiques and specialty shops is easy and smartphones are the newest vessel for marketing. Whether it’s a coupon sent to their phone, a text message about a great sale, or a calendar event for a holiday preview, think of the possibilities for your business.
To effectively market with mobile phones, you’ll need to learn about QR codes. You’ve seen these…they’re those matrix bar code squares that everyone’s scanning with their smartphones in magazines and info posters. These codes can hold all sorts of information… but importantly, it can direct the phone’s internet browser to open your optin landing page or play your promotional video, etc.
So what does a QR code have to do with marketing to a mobile phone?
A QR code can be programmed for your business. Once a customer scans it, they’re led to a landing page where they enter their information and opt in to your marketing list. Their information then gets placed into your ever growing database which allows you to communicate with them thereafter via email and text messages.
If you want to effectively turbo-charge your print ads, consider using QR Codes in your ads to pique the interest of your audience. The QR Code can be inserted with a small explanation on how to download a QR reader from the phone’s app store, and then you can effectively insert a video presentation into the ad by routing your reader to your latest YouTube video about your shop and your products and services. Now that is a good use of ad space!
Why do you want to market to cell phones? Why wouldn’t you? Everyone has one, and research has proven that most people read a text message within five minutes of reading it. The response rate to cell phones is higher than any other marketing technique. These are really good statistics. That means that your message to your customer database will get read and most likely will result in them coming in to your shop.
More visitors will mean more sales. And, figuring out how to drive more foot traffic through your doors is what matters.. When competition is around every corner and boutiques and specialty shops are fighting for customers, you need an edge. Mobile marketing is that edge.
Marketing to your customers through their cell phones will get your customer’s attention and remind them that you’re there. No other method of marketing has ever been so effective. When everyone has a cell phone, sending your advertisement to that very object is convenient for them and effective for you.
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