Mobile devices are everywhere these days! From the young to the more experienced in life; from the rich to the poor and everywhere in between, it seems like everyone has some form of mobile phone or portable electronics. Now is by far the best time for businesses to ride mobile’s huge wave of popularity and deliver their marketing via this new frontier.
There’s no doubt that marketing is one of the most important forces in the business world. And when I say “marketing,” I’m not just referring to ads on TV or popups online…I mean the conduits that connect organizations to their customers, from inception to delivery. If you were to strip out all marketing expenditures from a business in the strictest sense — there wouldn’t be anything left. Having said that, the key term in my definition is the word “connection.” Technology has allowed us to connect with customers in brand new ways, and it has furthered our potential reach as well.
This “connection” has taken on an all new meaning with the emergence and market penetration of mobile devices. Marketing used to be much simple: someone had to either come to your store or order via catalog. The first phones changed things a bit, but the entire marketing model shifted with the birth of the Internet. This brings us to the present day: the convergence between the Internet and telemarketing. Mobile devices are a radically different marketing platform because their essentially an entire marketing medium in your pocket that travels with you everywhere you go.
Some devices even have GPS equipment, so you can potentially target promotions to someone when they’re close to one of your physical locations. Picture this: a customer or prospect has installed your mobile app and comes within half a mile of your store. All of sudden an alert comes up on their phone offering a discount that only lasts for a few hours. They go for it, and now you’ve just made an immediate sale that might not have happened for another couple weeks otherwise. Now that’s powerful!
All it takes is a little imagination and a healthy background in the “selling” mentality to be successful. In fact, you don’t even have to understand the systems involved in order to implement your marketing plan! Once you’ve assembled your messages, links, etc., you can send them off to specialists if you prefer the hands-off approach.
So if you’re looking to streamline your marketing processes while potentially increasing their effectiveness and efficiency, the mobile marketing frontier is ripe for the picking!
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