If you are like most people, you are familiar with the traditional offline methods of marketing your business. Going door to door, cold calling or putting up flyers or ads in a local newspaper. Building and generating business online is done in a slightly different manner. There are multitudes of ways to attract prospective members and the customer base is vastly larger.
There are two main marketing types: Paid marketing and free marketing.
With paid marketing you are basically paying for leads and or traffic. Paid marketing consists of Pay per click (Google/Yahoo!/Facebook), Ezines, and list builders. There are also free traffic methods. Free traffic methods consist of social media marketing, relationship building, SEO (search engine optimization) and content marketing.
With social media marketing you would use websites such as YouTube, Facebook, and Twitter. Relationship building is key with social media websites.
Content marketing involves writing articles, emails or blogging. With content marketing you write articles or content to provide your readers with value or helpful information pertaining to whatever niche you are in. It is good to write on a consistent basis in order for your website ranked in the search engines.
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid organic” search results.
A blog which is short for web log;is a type of website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
This is a large overhead view of some of the marketing methods involved with successfully marketing a business online. It is always a good idea to take one of the marketing platform at time, learn more about it and master it before moving on to a new one. This will help prevent you from being overwhelmed.
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