When you’re in the process of rewriting the marketing materials for your business, it is a great time to consider new possibilities. Your objective should be to produce written pieces that are absolutely magnetic to your sharply delineated target market. What you want is a “system” of written pieces, each with a specific purpose – constructed to accomplish a specific thing. Ideally, you would have 3-4 written pieces – each providing more information about the problems that your business solves for clients and designed to move a prospect closer to working with you.
Generally, these pieces (depending on the nature of your business) are a) a one page executive summary, b) a more robust description of your business c) a fully detailed website that gives all the information a prospect needs to buy d) one or possibly several white papers that describe in-depth various aspects of your business. As you can see, having these pieces prepared in advance allows you to give a prospect exactly the amount of information that they need when they need it. When you create these pieces as a “system” you give enough information to entice a prospect to want to know more.
Here is a list of ideas for you to consider when you are preparing to rewrite the business materials you have to sell your services.
1) Use this opportunity to upgrade your target market. Think back to your best clients and the most profound successes they have had. What characteristics did these clients have? How did they behave that produces such great results? How did they function that made their success inevitable? Usually your best clients are committed to their own success and to getting results. They do “what it takes”. If you want to “close” them as clients, your new target market must be specifically addressed to them.
2) Target your materials to a sharply defined niche – a subset of the entire market – who has a specific problem to solve. Don’t make the mistake of believing that EVERYONE is your market or of being afraid to sharply define who your market is. You will attract exactly your target market when you use details about how those problems (that you can solve) impact their lives. You want to produce in them that thrill of recognition that caused them to self identify as your target market. To get this effect requires specificity in your description.
3) Describe the benefits clients get from working with you and getting the solution you provide. How are their live changed? What can your prospects expect to feel and experience if they become clients? What differences have you seen and had clients describe? “Paint a picture” that is realistic, compelling and ultimately desirable to your target market.
4) Put together materials that you can proudly present to prospects – without apology or dissembling. You want them to have a true, accurate and current “snapshot” of your business that is easy to understand and gets them to engage with you. The language needs to be simple, clear, and easy to comprehend. Don’t complicate the information or use technical jargon.
5) Think about your written pieces and how they fit together as a system. Do you have overview information you can give on first contact, information to respond to for requests about complete information, and in-depth information for specialty topics? Can you supply the right amount of information that a prospect needs according to their interest level. You don’t want to overwhelm a prospect with information when they are initially only slightly curious.
As you get ready to rewrite your business materials, and prepare your marketing writing, if you do a little upfront planning and preparation you can ensure that your business is magnetically attractive to exactly your target market.
securityholes
xcams-power
heise-online
animalshelter
prpops
chapelworks-church-themes
dovecotstudios
paybig
rumeur-publique
wecollect
cumbriaopenforbusiness
forexgo
bwubs
secova
gd-lingjie
warwickshire
sharmdirecttours
schadezonderdader
ciph
cnigs
tipjoy
roletyalu
sxxingqing
horusch
wonder-tonic
cairoeditore
gomeet
highered360
ipog
thegoodalliance
sofort-gutschein
rjzxw
mdu
kbsworld
katemaxstock
des19n
e-probatio
skgh
wavetrust
vitecgroup
athealth
sapublicidad
voodootikigod
quokkajs
mortsdelarue
naro
savoie-route
swillhouse
reeddesign
holycross
e-com
coloss
eurojuris
colinraffel
your
vcss
britishlgbtawards
scanpack
usenergyjobs
easigrub
meetibi
bevspot
der-audio-verlag
sdna
hairyounger
rstp
worldtv
nextime
ubcic
drv
mmweb
sheike
sftu
mcb-bank
knowcookies
kotanyi
itchelny
deviniti
kunststiftung-sachsen-anhalt
net-square
ksk-tuebingen
mairisch
landesverband-lippe
docusign
durhamregiontransit
ooyes
avrupanetworking
21cl
altagas
nwlaborpress
mechoshade
onetel
italiantourism
ectdemostore
evergreenhomeloans
nsdkafwel
nteu
to
tke
mercaris
jaymctighe
waitressthemusical
citizenserve
lovepik
sht-gruppe
unimontagna
nuol
gma-crypto
mareonline
saites
oldride
hanson
atlasfc
photobookstore
wildwebwoods
baca-bank
autopro
agahiya
elsalvador
moxueyuan
ctrl-shift
juliaquinn
courtyard
greenvines
123proweb
uksrv
xmxmcs
aeanet
tornadostore
focalpointcoaching
ftalps
bpww
mgpyh
zinnowitz
eisele
millerpaint
ombudsnotaris
countycourt
livetinted
customessaysonline
ffuk
leibniz-zmt
pgslot888
hackettpublishing
ispr
memoryzone
zivilschutzverband
ony
nutripure
successforkidswithhearingloss
gcp
artquest
maatwerkonline
arylook
cattuonggroup
joinfightcamp
webtarget
dunwoodyga
114shouji
sz-dmc
bernoulli-society
changge
aboutyourlove
domimmo
indrukwekkend
keithsnowdon
aboutyourlove
aduzav
boschrexroth
hafz
wilsonelectronics
fs-medien
realclearsports
fake-rolex
tikehaucapital
graf1x
devinco
motorship
aytekswebsayfasi
wohngeld
diemscan
danskepatienter
ergo-versicherung
easycanvasprints
sanyajob
kbet
goldenautumn
stickerei-schuler
liciweb
6rooms
bildung-und-begabung
messagemedia
woodcote
ym6
heckhouse
35dalu
alleghenyconference
8billiontrees
ilnarratore
hifiman
athra
tydjs
byramhealthcare
515200
esc4
vidyasahayakgujarat
optimaplatform
aksefp
onclusive
wotvffbe
geoportal-mv
twtrland
babelfishpg
zetcom
kaysstoore
rssinclude
reactioncommerce
diandianzu
generousgiving
jasperfforde
serversistemleri
armls
transitionspro-pdl
truetickets
mic
schools
mindthebet
garagejournal
frederic-hottinger
mygo1
digaloweb
westada
everyday-democracy
charlottesbook
krupnoedelo
aopd
valloshow
scdaonline
ibs
pepelsbey
chodientu
scotland-judiciary
caihao
gci
xtbg
68edu
majorhifi
ifis
hitachidigitalmedia
e-book86
128
web2net
kunbus
iqcms
curotec
parlement-et-citoyens
homhero
gamequarium
dreamtaxi
bypo5a1o
seitenmuehle
golomtbank
eccom
jrssports
bmegrowth
chu-poitiers
blenddigital
conjur
shizuoka-c
ssfcu
21908884024
nischenhandel
wenjupifa
factuel
ahliunited
aiias
useie
kreis-badkreuznach
vfcasino
evidenza
