Marketing is as much about tracking and recording results as it is about creativity and flair, knowing what marketing brings in the best return on your investment is key to the success of your project, using 0845 numbers can help with this process.
The places you can use for marketing are as numerous as places you are willing to spend money at, so how do you make the most of your marketing budget to ensure you are not spending too much money with out getting the results you need. This is the core question advertising experts and marketing gurus get asked day in and day out. There are some tips the experts use and I am sharing them with you now.
‘AIDA’ – Attention Interest Desire Action, is the acronym we use to remember how we speak to an audience, it is not specific or restricted to any one group or section of the community it works every time.
Attention is the first element, you now need to make the audience sit up and become interested in what you are showing them, this can be done in any number of ways, think of your favorite advertisement, did it have a famous face or a big headline, were buzz words such as free or sale used, what made you continue to be engaged with the message.
Interest, Once you have grabbed the attention of your audience it is time to keep the interest, talk about the issues your audience cares about, how will what you are marketing help the audience achieve their goal or improve their life.
One of the best ways of creating desire is social proof, the guy who looks like you, but not quite as good, gets the girl after using this deodorant, in your mind you too could get the girl if you used that deodorant, that is social proof, someone who you identify with has got results using this product or service therefor you can too, it is all about building desire.
The over all aim of your marketing is to convert a member of the audience in to what ever qualifies as a conversion in your marketing campaign, this could be that they buy something or register an interest in your information what ever it is you need to use action to tell them what to do, call this 0845 number now to speak to our sales team, buy this product when you next shop at, they are a number of action messages but they need to instruct the audience to do something.
By telling your audience what you want them to do it will increase the chances of you getting what you want, a good call to action can more than double the conversion rates when done properly. It is difficult to express how important the call to action is for the success of your marketing and promotional campaigns, professionals who specialise in this area are in demand and the reason is obvious when you consider the difference it can make.
My top tip for marketing is track and record everything, you need to know what marketing brings in the most conversions for each $ spent, to help with tracking I like to use 0800 numbers and 0845 numbers in my marketing calls to action, these numbers are excellent for providing statistics that can tell you a lot about your audience such as where they rank from and how long they were on the call for, what I like to do is use a different 0845 number for each advertisement so I can see what one works best and the I concentrate my marketing on that.
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