It gets tougher and tougher by the year, what should be the business development or marketing priorities for business owners of professional service firms?
How do you come to stand out?
The answer is to start communicating in ways that the modern market wants to be communicated with; its them not ourselves as professionals that are in charge. This guide to internet marketing takes you through some of the important considerations and those areas where you really should focus.
Given the high level of failures of professional firms, we must assume that only the best will win out as quality is driven up and evermore market savvy competitors enter the field. As such professional service business owners must benchmark against exceptional standards and start doing things differently; if not they simply will not get noticed!
Good enough rarely is!
So what should we be doing to stand apart?
The answer: is to start communicating in ways that the modern market wants to be communicated with; its them not ourselves as professionals that are in charge
Now I know this might go against the grain but as Confucius said:
To see what is right and not to do it is want of courage.
Now I am not saying is that its all change; those activities such as maybe PR, referral marketing, local networking and speaking that are still working and give a good return on your investment then of course you’ll keep on doing these.
But the modern day message is that by developing your communications in ways that mirror the way prospects now choose to source information means that you are more likely to win out as opposed to the competition who are slower on the uptake.
In this regard the priority must be on using on line marketing to full effect, especially online video and the social media, where currently few professionals are to be found doing anything more than working at a very superficial level.
But as Dee Hock said:The problem is never how to get new innovative thoughts into our mind, but how to get the old ones out”
The future direction of your use of social media & online video must go beyond just communication; you need to be thinking in wholly new ways.
Done well your use of the new media will change the very essence of the way your business is conducted and the results you attain. For most professionals this requires a paradigm shift of such a scale its akin to Doctors being told to stop using leaches to bleed people,
But dare I say, the old school marketing paradigm you’re still working on is just as outdated.
The priority is to start to take action; start to use the many online tools that are at your disposal. Start to think in wholly new ways. Be bold. And yes this does mean starting to make mistakes and my advise is to do so as quickly as possible, start making mistakes,, it’s the fastest way to learn and thereafter to succeed.
Having committed to communicating in new ways that mirror the way your prospects want to be communicated with it then requires action and sustained commitment to invest the necessary time and resource to make things happen.
This is not a quick fix arena; it takes time it will require a top down, bottom up approach across the whole of the firm;
It will require the bringing onside and the gaining of commitment and participation from all your people to all that needs to be done, you, or a marketing appointee, can’t do it alone it will require using the social media, making videos, contributing to forums, monitoring and feeding back results etc.
I reiterate, all this will be a team effort if everything is going to work out for the best; it will require well focused intention and attention at both the strategic and tactical levels to make the most of the opportunities that are afforded; by this I mean there has to be absolute clarity of where you’re going, and which tools are you going to be using to get there, this is the strategic element, but as well you need to be clear as to how you’re going to use those tools at the tactical level, each step along the way. It will require clarity of focus in terms of the levels and nature of interaction that you plan to engage.
Never forget the priority in this new era must be wholly focused on the building of relationships and the securing trust; getting to people to know, like and trust you.
The monitoring of results – It will require: in particular are the objectives sought those that are being achieved; and
It will require feed back of results to all participants in your plans of action so as to keep them motivated, up to speed and focused on what works.
Jim Rohn said Life responds to deserve, not to need. It doesn’t say “If you need you will reap” It says “If you plant you will reap”.The guy says ” I really need to reap”. Then you really need to plant.
ordpsicologier
internationalbookawards
intercultura
awspartner
suomidigi
granddijonhabitat
smhc
domainorder
industrybuying
internetimage
maxpedition
lrond
usedcarco
jagda
fsharp
thikishop
infopankki
citybattle
prodmd
uppsats
harmar
mywebsitestoreold
geodati
georgetowndc
vergleichen-und-sparen
huluhub
domainpulse
dreamgreendiy
rusf
uapps
kyst
exampleofablog
urbaninterns
cpapsych
ihireengineering
espnplus
brandnewschool
exercise-anywhere
paysagementlalancette
picturequotes
cranbrooklegal
cypress
akoun
yoldaolmak
ifoldsflip
nwjv
us
tataelxsi
yukkel
zorotoy
jr
gaycitynews
menara
opensea
permanentstyle
womeninitawards
xiongmaitech
5465
tjqihang
vayacms
ltjlawyer
oneprojectcloser
getaz-miauton
luzernecounty
fotw
mittmedia
90616190
z24
canberratheatrecentre
catalinaconservancy
octopusventures
handmadekultur
chatbase
sinebrychoff
groupe-seche
whatsupdoc-lemag
ritek
ppnt
lawkey
asaalchat
citybests
zdf-enterprises
eduref
portcitymarketing
thexxxclip
calls
strefakursow
avraham
museuoscarniemeyer
nlobooks
wall
sowaboston
9992468tz
kidiklik
oculavis
metsaboard
hbpl
01distribution
psvag
nrofweb
marketergizmo
elleseine
1skymedia
tbfreewheelers
y2y
offthematintotheworld
yt-family
ascobans
getchip
tuling123
menesth
allmade
recoverycentersofamerica
microtech2
segro
checkgo-test
meticulousresearch
australia-msk
avidid
dgkfo
timtaubert
werdewelt
niche-beauty
artflourish
istka
i-a-v-c
pornohd
doculivery
happykitchen
cisis
asef-asso
go2pos
kuketao
jahaneshimi
earthship
kuramaster
town
hotellutetia
midwestone
ndcommerce
wsnews
linkeo-tours
echowebsolutions
unseen-music
correototal
frcneurodon
zjcm
asecuritysite
thebridgechronicle
s-out
gptw
webbhotells
hvidbjergstrand
editorially
elearning
homedesign
responsivetesttool
sjorssportief
hanstechnologies
iskf
booi
techandciviclife
shimanofish
minienm
bangdigital
websitevision
faceyourmanga
beechstreet
thedoctorschannel
hajk
fmsh
htdp
b8083
recipeland
kingsgateuk
injuryjournal
porn
vegasystems
tablet-academy
look
businessonlineindia
privadovpn
weddinglovely
wconcept
jrkjgd
eamericansupperblogger
transcampus
planbook
artgallery
lykke
jll
peugeotdesignlab
remotecentral
hxfilm
elslots
loandream
sigma
jamesbondlifestyle
allinonehomeschool
cosmopayment
csnet
docplayer
51scyb
weblapkeszitok
lariid
atan
muaroa
chec-gdc
stezkakrkonose
thebotanist
handymanmarketingpros
machalliance
icakusa
gimmegrub
5kzx
takumi
china-hbp
i-sedai
spv
adonreview
wachna
oneidaindiannation
szdatian
baumeister
hbogo
mcorpcx
pornxxxstars
fishpondusa
superspeedgolf
velcom
capitalweek
alexwolf
casinobonukset
sierradesigns
tpoty
nonnofilm
e-linewebsolutions
ellhol
synapse5
piercecollege
momoyotorimitsu
myprocessexpo
bsperio
vivadesignstudio
fangri
necklacehk
kzwjzz
woombikes
softtek
216
weiyun100
video2edit
nationalfloodservices
rescue3
desjoyaux
cummermuseum
tiuyao22
amsoft
geass
transfix
uiu
city
russianwomenblog
thegioiskinfood
218
opp
evgrieve
dnpphoto
euric-aisbl
matchpint
spectrumng
adefra
05kjs
eiba
a1iss
americanunderground
etomite
ucdrs
gotland
primeauctions
theimagingsource
bataviastad
pyrotechnie
paypal-promo
244102
eigenpayments
meioambiente
diganic
vishwashantiyoga
nicko-cruises
security-site
aoglonass
brakkegrond
thietkewebsitedep
jumbomail
vtibet
zkoss
789betslot
quickiedispensers
unite-production
sofiabrinch
lesyco
csvnet
go-metro
delnet
openbox
topshelfequestrian
rayconglobal
tutreoquanaomini2020
iquest
mpk
yuryohaken
changingedu
theglobalrecruiter
jin
clck
modash
countryinn
artincontext
cats
centre-europeen-formation
phoenix-trans
candidatus
macruby
stephendiehl
paleisamsterdam
