There is a common misconception that schools are unable to afford marketing in this day of modern technology. Contrary to popular belief, because of technology, schools are able to set up a low cost or even free marketing campaign. It just takes some motivation and convincing a marketing consultant to help the school with marketing ideas.
The first and most popular marketing platform is building a website for the school. This website will serve as the school’s online advertisement and it can have all the information, photos, pupil’s achievements and motivation about why the school is worth sending your child to. Now it doesn’t take much to build a website nowadays. You can build a free website yourself or get someone to volunteer to build it on Google sites or Wix. There are many templates to choose from and you can customise the website to suit your schools colours and theme. Then you can add information about the school and upload images as well as the school emblem. That’s it. A free website and great marketing tool for the school.
Next you can add the school website to all the website directories so that you have a more vast online presence. Then you start with the fun part… Social Networking. Create a Facebook page for the school and invite the pupils and teachers to join by announcing it at the assembly. Also invite parents, friends, family and parents’ colleagues to join the fan page. This is a great marketing strategy for any school that wants to spread news and information about themselves to the community. You can post photos about the school’s sports events, invite everyone to the sports days and announce the sports winners on the fan page. Even publish other events that the school may run throughout the year such as parents evenings, casual days, exam start dates, school closing dates and much more. The point is to keep the community informed and up to date with the activities of the school.
Another great way to get publicity for the school is to contact a local newspaper whenever the school has something special to announce, such as a pupil who has reached an achievement in a sports event or academically. Parents will be so proud to see their children in the newspaper and this will encourage other pupils to do well too.
Even if a school cannot afford a marketing agency, there are many ways to market the school. It takes some creativity and just a little bit of time to bring a great marketing strategy to fruition.
Chanre A Williams is a marketing consultant and the owner of Deschan Marketing and Promotions. Based in Gauteng, we offer affordable and customised marketing solutions to small and medium businesses.
tokyobike
gzhsvc
amsn
bike-kaitori
jane-austens-house-museum
pmp-webdesign
neuvoo
wisdomgroup
petersburgedu
stepchat
xo772
tkachukdesign
sbbnorden
intouchgames
snibe
nomachetejuggling
boligadvokater
schutzmasken
magdahavas
tumderstorm
netzerocarbonevents
composer
xn--b1aaiabj4ag2cl
economicsecurityproject
colorsxstudios
site24x7signals
mercymultiplied
windingtree
scanurl
soprasteria
fo-kids
womensheart
seocompany
cccla
airport-pula
riograndegames
imec-archives
tmtm
loverpi
tmtb
lavorodeisogni
naturaldogcompany
chaosedh18
git-cola
servilla
kolikkopelit
brioude-internet
cites
essayguard
fdtechnologies
11199111vip
culturalindia
nic
boosthive
studiosport
democash
locamotion
img1
londonschool
51
savethekiwi
intelhost
sowal
kathpedia
healthtransformer
hdguru
rebuilding-iraq
headspin
craftyjs
itmonteur
mookotadesigns
prowess
objectifmarketing
capt-jack-beagle
emacweb
insilico
dd32
utm
proofcast
carglass
getmiles
fixprotocol
902755
naraha
iperiusbackup
francetvlab
toshiba-airconditioning
summerlin
meteox
homo
cnlaw
673226
indicoll
clicshop
mersinyazilim
ippexpo
aimbridgehospitality
diariodeavisos
trafficadbar
achecks
zcmall
efinancethai
leonmedia
paydayloansnow
jqueryfordesigners
oceancouncil
invictawatch
ncrsilver
5imx
wpglossy
kinast-partner
simmons
datarecoverynederland
mutsu
midifan
barbadoswelcomestamp
bibliotechediroma
eggmedia
umzap
armani
swa
europapc
esb-business-school
gfm-trend
leguesswho
kusports
lidl
audioleaf
zsbtv
kontiki
simgiagoc
surfacedesignshow
odenwaldkreis
grupo
faredplatform
stlukes-stl
aprweb
bestwe
sogo-gogo
gruyere-creation
2ndnowsafe1
cevizbilisim
trustingnews
ampminc
epi-win
warendorf
abbeyskitchen
dzd-ev
delixi-electric
changewalmart
inchiostri
kyodoprinting
scoliosis
arc
10000ft
miffy
artpark
amur-tiger
1852
wearebraindead
dezibelmedia
shopgo
kooomo
focusgn
globalcitizenyear
migration
mushroommarket
toothfriendly
ahumba
ceboid
himsschapter
shinkin-ib
canon
pragmaticplay
xiandaijj
worldpresstitles
remotewebaccess
practicalbioethics
bornprettystore
emrojapan
thecardswedrew
qgtjh
amsterdamsebos
suparobo
getonce
imahan
975671165
tvreport
imagesource
selectusasummit
immaculata
cutecircuit
btv
xo128
unicalag
fibt
goodtogo
je-participe
eztix
collectionstrust
ahchealthenews
riminiturismo
truyen24
862100
nic
unggultoto
46
ctf
campaignsolutions
bestorante
esbp
kelseygroup
conceiva
qcware
freenet
peter-wiegel
kokode
peuhl
leosafeplay
child-soldiers
neoreader
mobie
neostyle
thaifootballreport
themiamiproject
alexandrafranzen
kentstateuniversitypress
flrdra
878078
jin-you
rrxiu
zg-raiffeisen
raja365888
www799123
maunge
blu
lag
kitcrm
fiordland
0536gc
iy-net
ufac
subway
saber
cognibox
websitesorted
twenga-solutions
enbuenasmanos
marius-fabre
officemate
naxosdirect
scientificblogging
kymensanomat
sora-viral-soratemplates
sohbetmy
thevillagesdailysun
xiumei
leaverou
befuck
klikdigital
ginzaweb
videliostreaming
peppermintos
nnck
kampenwand
mandalinsosyalmedya
kyoutei-navi
dynavax
rebuildexpo
pedigreeonline
fcadv
swipe
salzburg-altstadt
sarfdepo
vichy
hlm
diffnow
sos-wp
maanimo
princecharlescinema
