People who truly understand the ropes of internet marketing are some of the luckiest people on this side of the planet. Why? It’s because they can easily make money online. With their skills, they can easily sell any type of products or service and they have the whole world as their target market. If you’re one of them, I would recommend that you offer internet marketing coaching programs as well. As you might already know, hundreds and thousands of people are dying to know what you know. These are the people who would like to make money from home but just don’t know where and how to start. Consider sharing your knowledge with them and make even more money and later on, passive income.
Here’s how you can get started:
First, create a website specifically for your coaching business. As this would be the face of your programs, ensure that it will speak volumes about your professionalism, your level of expertise, and your commitment to help other people learn the ropes of internet marketing. It must be well-designed, professional-looking, and above all, it must contain useful information related to making money online.
Next step is to promote your programs. If you’re really an internet marketing expert, I’m sure you’ll know exactly what you need to do. Make use of content-based marketing solutions, social media marketing, PPC advertising, banner ads, search engine marketing, etc. I guess I don’t need to tell you that the key here is hard work and commitment in putting in as much time and effort as needed to ensure that you’ll be able to put your offerings in front of your prospects.
Offer one-on-one and group coaching programs. I’m sure that the people you’re targeting have varied needs and demands. Some people maybe literally clueless about internet marketing so when you’re teaching them, you’ll need to start from the scratch. I suggest that you group your clients based on their level of expertise. You might also get clients who are just looking for advanced techniques. These are those who are into internet marketing already but are not just getting the kind of results that they’re hoping for. So, all you need to do is share insider tips, trade secrets, and advanced techniques.
Things to cover. If you’re coaching people who do not know a thing about internet marketing, you’ll need to discuss the following to effectively help them out; search engines and SEO, keyword research and analysis, traffic-generation, reputation building and management, content based marketing solutions, social media marketing, viral marketing, video marketing, social bookmarking, and link building. It would help if you provide a separate course for each topic. Do not move to the next one unless your clients master each tool.
Channels to use. There are so many channels that you can use to share your in-depth knowledge with other people. There’s email, phone, and VoIP. You can also send them CD or DVD series or if they prefer, you can coach them face-to-face. When choosing the mediums to use, it’s important that you always take the preference of your clients into consideration after all, they’re always right.
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