Many home based marketers are relying on what is known as new network marketing to try to build their business. The business of network marketing is an old business concept. People have been making money through it for decades.
The people who can build relationships in this business are those who will succeed. Some people rely on internet marketing to build their business. The internet has become a part of almost everyone’s life and if a business does not have a website it is considered to be behind the times. But too many people in the network business think that all they need is an internet marketing campaign to succeed.
The website can be an effective tool in the networking business. Most network companies realize the power of the internet and provide their associates their own websites. These websites are used to order products and to provide information about the products and the company to those who are interested in joining the sales team. But the problem is that many associates rely too heavily on their website to do their selling for them.
The website can have all the pertinent information, the website could be the most professional looking website on the internet, the site could be an award winner, but websites do not close deals. People close deals and that is why network marketers have to know how to use their website as an effective marketing tool. A website can be an effective lead generator if used properly.
The website used by the associate could be the best website in the world. But websites do not close sales people close sales. People close sales by building relationships and that is something a website cannot do.
The networking business has been and always will be a numbers game and nothing will change this. So it makes sense to use all tools available to increase the number of leads because this will increase an associates’ chance to build his or her business. But relationship building is still the foundation of network marketing success in the end.
Almost everyone who first hears about a network company opportunity will be skeptical which is only normal. People have to be assured if they are to be expected to join a business. People have to have their objections addressed before they are expected to sign up for a business opportunity. People expect to have their concerns addressed by a real live person and not by a website.
Potential associates who learn about a network marketing opportunity will at first be skeptical which is natural. People want to know what they are getting into before they make a commitment. The person who hears about a new network marketing marketing opportunity who has to find answers to his questions regarding the network company on a website will probably not sign up.
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