Internet marketing response rates sound boring compared to exciting topics such as traffic generation, social marketing and 6 figure-affiliate marketing. However, your Internet marketing response rates play a huge part in determining how much profit you can make.
To see how much your Internet marketing response rates affect your profit, take a look at the following example.
Advertisement 2%, Salesletter 2%
You run an advertisement that converts 2% of 50,000 visitors to receive 1,000 targeted clicks to your website.
Your salesletter converts 2% of them into buyers for a $47 product.
That’s 20 buyers for a profit of $940.
Normally what marketers do is throw more money at paid traffic to increase their number of targeted visitors.
If they can increase traffic to 2,000 targeted clicks a month then with the same 2% conversion rate, this will translate into 40 buyers for a profit of $1,880.
Advertisement 3%, Salesletter 3%
On the other hand, you could spend two weeks to tweak both your advertisement and your salesletter and increase the conversion rates from 2% to 3%.
With your current 50,000 visitors and a conversion rate of 3% for the advertisement, you now have 1,500 clicks. If your salesletter converts at 3% you will have 45 buyers with a profit of $2,115.
What you can see is even if you spend a lot of money in doubling your traffic, or a lot of time in working harder to double your traffic, the outcome is not as effective as increasing your conversion rates in various areas of your Internet marketing process.
This is why smart marketers focus on improving their Internet marketing response rates. With high Internet marketing response rates throughout your business, you can attract more affiliates to promote for you and also get more value for your marketing expenses.
The major areas where you should focus on improving your conversion rates are:
– conversion of visitors to subscribers on your squeeze page
– response rates of subscribers clicking on links in your emails
– conversion of buyers on your salesletter
– repeat purchases from existing buyers
– low refunds from customers
There are many more areas which you can tweak inside your online business such as stick rate on your blog and conversion of your forum signatures and so on.
However, if you just focus on improving your Internet marketing response rates on the above areas, you will be well on your way to running a 6-figure online business.
Download the report ‘How To Build A 6-Figure Information Products Business’ at online business blueprint
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