We are living in an extreme era, where almost every minute a new brand is born. The competition is so immense that marketing becomes as tough as being a chef in hell’s kitchen, especially for those who still use the old and traditional ways of marketing. Internet, at this point of time is the undisputed champion among all the mediums of the marketing and advertising. If we pitch a marketing campaign to our target audience and they are unaware of it, then it is almost like giving a flying kiss to a girl in the dark where only we know about what we are doing and nobody else does!
The biggest advantage of Internet based marketing is the ease to target the niche. Now days, people look up to Internet for every little information they need, which makes Internet even more immortal. Suppose, if we ought to sell a guitar, then rather than advertising on the mid pages of Mumbai Mirror, it would be much effective to advertise on web pages that exhibit Pink Floyd guitar chords. In the above mentioned case, our target audience is most probably a young and aspiring guitarist, whose chances of visiting music related websites are far more than him reading a news paper or a magazine.
Another prominent feature of the Internet, which benefits the marketers, is the facility of conducting surveys at a very low and negligible cost. We can use an array of features on the website, such as visitor’s polls, online surveys and other statistics to find out the insight and the opinion of the visitors. It also enhances the two-way communication process between marketers and customers, which is very important to find out the customer’s point of view.
One of the biggest and most useful Internet based inventions of this century is the social networking. Facebook, Twitter, Orkut, LinkedIn, Flickr, etc. had a huge impact on the youth and have successfully become the rage of the nation. There is hardly any youngster in the urban areas, who is not active on social networking websites. Even the rural youth is getting accustomed to it gradually. It makes it very easy for the advertisers to target the youth and pitch their campaigns according to the latest trends. According to a report, after few years, India would be having the largest youth population in the world. This makes social media platforms even more significant.
Here are some really interesting facts; according to a survey, currently there are more than 81 million Internet users in India and the number is supposed to reach 237 million by 2015. These statistics are sufficient enough for the marketers to know the importance of Internet marketing in our nation. Marketing via Internet is also very cheap as compared to other mediums, such as television, radio and print media. Internet marketing helps us find the potential customers, who are already in the search of products and what makes it more effective is that the customers can buy those products right away. A website acts like a virtual showroom for the marketers to showcase their products and achieve immediate sales.
This saves a lot of money, which is usually spent on the rent of shops and salaries of salesmen, workers, etc. Online pay per click marketing method is exceptionally effectual in identifying the reach and knowing the exact number of views per banner, which is not possible in any other medium. What makes Internet marketing an epitome of success is its global reach. A local product can be recognized by the global audience, which is an added advantage to the marketer. Knowing these few facts, we can staunchly say with all due respect to the traditional mediums that the Internet marketing is here till the Armageddon.
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