When it comes to driving an overwhelming volume of traffic to a particular blog or website, article marketing is perhaps one of the strongest online marketing methods there is. Aside from making you look good in the eyes of your potential customers, article marketing is also an effective way of getting people to visit your website.
Article marketing is the process of writing articles and submitting them to different online article directories in the hopes of online users to find your articles after a search engine query. In order for your articles to be found on the search engine results, you have to make sure a couple of things first, such as – your articles should be optimized for a specific keyword, the topic of your articles should be extremely relevant to the search, and among other things.
A lot of webmasters and online business owners have had their share of positive luck because of using article marketing properly and to their advantage. However, the only downside of article marketing is the rate of giving back results – it is nearly impossible to yield positive results right there and then.
But the good news is, those who wait out for the results will rarely be disappointed. In fact, after some time these online marketers will get the hang of article marketing and tweak their articles to further their online marketing campaign – to get better conversions.
Article marketing will not only provide your website a steady stream of targeted traffic, but will also help you get better conversion rates from your marketing campaigns. But before that, you need to know a few things first.
Your articles should have compelling titles.
One of the things that you need to realize is the importance of your article titles. If your headlines are unable to capture the attention of online users there is no way your articles will be read, which means that the links in your resource box will not get any clicks as well.
Keep an eye on your keyword density.
In order to create strong and effective articles, they should maintain a keyword density of at least 2% to 3 %. Yes, this is where the nasty tricks of SEO gets counter-weighted with just the right level of optimization so that search engines will notice your website and reach your readers.
Use article writing techniques.
Always keep in mind that your end goal is to get online users to read your articles up to the last word. One way to do that is use different writing techniques that will keep your readers pegged to your articles from beginning to end.
One way is to use bullet points. Using bullet points in your articles help break down a huge chunk of information or idea into small, manageable parts making it easy for readers to digest.
redpoints
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