I’ve written about converting traffic before, but right now I want to write about the flip side of it all- actually getting that qualified traffic to your website in the first place to fuel your email marketing system. After all, it doesn’t matter how high your conversion rate is if you don’t have the appropriate amount of volume visiting your site to meet your business’ needs, right?
One of the most traditional methods of building traffic is through article marketing, which remains one of your most powerful email marketing tools. There’s been a lot of writing about this before, but here’s a really good way to get started with your article marketing campaign for your email marketing system.
Article marketing is really simple, as is any effective email marketing program. Anyone who has read any of my other articles knows that I like to keep things simple, so here’s the most basic way to understand this practice.
Basically, you are going to write articles, and you are going to submit them to article directories…
In general you want to write articles that are relevant to the niche that you are marketing for, as this is going to drive qualified and targeted traffic to your website. There are some people who advocate just writing about anything and everything, but that’s either going to not produce any traffic to your website, or it’s going to drive traffic to your website that isn’t really interested in what you have to offer, and probably won’t join your email marketing lists.
By writing interesting and informative articles about your niche, you are going to grab people who are targeted to what you are selling, and who are interested in plugging in to your email marketing system.
Once those articles are written you are going to submit them to article directories, another of your powerful email marketing tools. There are a lot of different directories out there, and there are two ways you can go about this…
You can either submit your articles to all of them, or you can submit your article to those that are well trafficked and have a good page rank. In general, the higher quality the article directory that you post your articles to, the easier time those articles are going to have ranking well for their keywords in the search engines, and as such the more people who are going to read them, and the more help they will be for your email marketing program.
So naturally you don’t just want people to read your articles- you want them to come to your landing page. That’s where your resource box comes in to play. Your resource box is a small box that appears at the end of your article where you can put information about yourself and links to your website. Someone finds your article, reads it, wants to know more about you and what you do, and then they click your link. Simple as that.
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