Holiday Marketing Ideas, Tips, Strategies with Twitter
A lot of small business owners think that you have to have a huge list to be success at getting new customers this holiday session using twitter. The truth is using a list on twitter to get more business is just one tip, idea or strategy you can use when marketing during the holidays with twitter.
In this article I am going to go into the exact ideas and strategies that you need to understand how you can use twitter to attract more clients during this holiday session. These tips work even if you have never used twitter your entire life or don’t have a list of potential customers following you at all.
Before we get into the exact tips of the small business marketing strategies we have to think about what your customers probably use twitter for. Well the probably use twitter to share their ideas and ask questions of their friends, or acquaintances.
The second idea to understand is that everything, anyone says on twitter during the holidays like Christmas or any other time can be simply monitored or observed by searching for the topics in one of the twitter search engine.
What this means to you is… that as long as you know what someone on twitter would be talking about to make them your ideal customer; then you can find those conversations in real time and offer your retail establishment as a potential choice.
Here are your action steps to holiday marketing with twitter monitoring.
Holiday Marketing Idea Number 1: Choose a Twitter Search Engine
There are a couple of them out there now. You can simply do a Google search for term “twitter search” and find a couple great solutions. Google has a custom search option that searches twitter now but the Google’s custom twitter search has advertising on it that I find distracting.
Holiday Marketing Tips Number 2: How to Identify your Potential Customers
Once you found a twitter search engine you like. List out all potential key elements someone on twitter could be talking about that would qualify them as a potential customer for your business.
These could be words like “Christmas shopping” “your competitors business name” “Black Friday” or “the kind of products or services you sell”
Remember if you have a brick and mortar business to include the area that the business is located as one of your key terms. After you list out your terms just put your search terms in the twitter search engine.
Holiday Marketing Ideas Number 3
Now keep your eyes open for conversations taking place that qualify certain people on twitter as ideal customers for your place of business.
Once you spot someone or multiple people talking about doing their holiday shopping your next step is to join into the conversation they are already having by being helpful and friendly.
Holiday Marketing Idea Number 4
This is how to approach the conversation:
Imagine you are at a party and someone is talking about shopping this holiday session. Would you walk up to those two strangers and just pitch your store? Probably not, you might just walk up and ask them something like… “who you shopping for today” “how are you choosing where you should shop today” questions that politely invite you to join the conversation. Then you might offer some general advice that is just in their best interest.
Holiday Marketing Tip Number 5
Once you have the conversation going and you understand a little more about what they are looking for you can talk about coming to your store in a way that serves the needs they expressed in the conversation you had with them.
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