Hardcore online marketers who take a direct approach in advertising swear by the power of e-mail marketing. In the broadest sense, this is a kind of online marketing tool that directly hits the message or information about a product right on to people’s e-mails. This can be considered the virtual world’s door to door salesman knocking on your own virtual electronic doorstep. E-mail marketing can be anything sent to a person or group of people that promotes or persuades any person to trust or be aware of the existence of a product, business, service or idea.
If you fancy to steer your marketing efforts from the soft bosoms of banner advertising, search engine optimization or social network marketing to a head-on and stronger means, then there is no other advertising approach as “in your face” as e-mail blasting your ads or links. You don’t need to be the Einstein of marketing to get good leads for your business but you need to be as cautious as Sherlock to weigh your options and balance the advantages and disadvantages when using this kind of marketing.
– With millions of people checking their e-mails both for work and personal reasons, your advertising or e-mail notification’s probability of being viewed is incredibly high.
– Easily managed and trackable. E-mails sent out to consumers are easily traceable. Through this advantage you or your marketing team can automatically adjust the frequency or the quantity of advertising sent out. With the data you have at your disposal you are given more basis to make decisions on the marketing efforts done for your business.
– Targeted and Focused. Because it is by legal standards required to have the opt-in option, you know that all marketing materials are targeted to consumers who are interested in the same niche as what you are offering. This can save you time and effort in directing your e-mails to the wrong audience.
With all these advantages of e-mail marketing, will the disadvantages ever outweigh them? The downside of this tactic is that there is a high possibility that e-mails do filter messages especially ones that can be read as spammy, often times large amounts of sent e-mails are rejected especially if filter settings are high. Also, if in any case that your company is using or paying services of e-mail marketing companies, be 100% sure that they follow rules and laws regarding this marketing technique depending on the location of where you’re business is running.
You want to be careful with how your marketing is done; it has to be legal, authentic and welcomed. You do not want to be get involved with an angry unconsenting consumer filing complaint about your business for spamming them with unwanted e-mails. Protect your business, product or whatever service you offer, protect your name.
Always be on point with any promotional activities done whether it is e-mail marketing or not because the point of advertising to get loyal customers and possible leads not some terrible headache packed with a lawsuit.
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