Leads are the life-blood of your MLM and if you want to expand past your circle of influence or warm market, or you want to expand your geographic reach, you will need to learn how to generate leads to your network marketing business.
When talking to people isn’t fast enough, and the thought of throwing down the credit card to buy leads doesn’t blow your skirt up then your focus needs to be the ability to generate leads to your network marketing business without putting out much, if any, cash.
The internet is the tool to leverage your marketing efforts and there are 4 free and easy ways to generate leads for your business.
Press Release
Press Releases are simple and there are many online press release services that you can use for free. In some cases, you may pay a modest fee to include a clickable link when using the most popular services.
A press release has a relatively short life span, from a few weeks to a few months. Like all internet content, they are “out there” forever but the nature of press release listings don’t keep them at the top of search results forever.
I recommend to key areas of focus when writing a press release.
First, work from your list of keywords. A keyword, or keyword phrase, is the term that people enter when searching for information. With a little practice you can figure out which phrases you can use that will get you on the first page of the popular directories.
In many cases, you can write a solid base release and then use it several times by re-writing it around other keyword phrases.
Second, use the basic reporting formula of Who, What, Where, When, Why and How. Answer these bullets in each press release and it will help you to write a tight, concise and brief release.
The goal of your press release is to generate leads for your network marketing business by driving them to a capture page, not sell them on your product or business. Keep it short, concise and intriguing.
Article Marketing
Article Marketing is a great way to market and generate leads for your network marketing business because, if you do it right, the content is evergreen and will keep working forever.
How To Do It Right
The mistake that you can make when writing an article to market your business is writing a sales page. An article should be informative and teach your reader something they want to know. There will be an area at the end, usually called a resource box, where you get a chance to pitch yourself.
Your goal is to write an article that is informative enough that the person will want to know more about you.
Like a press release, an article starts with a keyword or keyword phrase. If you want some ideas check out answer.com or yahoo answers to see what questions people are asking about solving their problems. How to lose weight, get free groceries, save money, or even how to generate leads for their own business!
The article title should include your keyword or keyword phrase in a way that tempts the reader. Writing good article titles, or headlines, and good article copy is an art form called copywriting. There are excellent resources available to help you learn how to write excellent copy like Dan Kennedy’s “No BS” series of books. These are modest investments that will improve your copywriting skills greatly.
Even mediocre copy will attract leads. Don’t wait to get started and plan on learning as you go.
How To Generate Free Leads By “Triple-Dipping”
Once you have written an article you can use it to create even more content that you can use to generate free network marketing leads.
Videos and Podcasts
Using the text of your article as a script, you can record videos and podcasts that you can post on the internet using the same keywords you used in the original content. This is a simple process that anyone can do, even if you don’t want to get in front of the camera.
If you aren’t camera shy, simply share your article content into the camera and post it on YouTube, Facebook or any site that allows you to post videos. You can peel off the audio of your video and use it to create podcasts used on iTunes or other podcast sites.
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