So, you’re just getting started in your network marketing business? Or maybe you’re at the point where you’ve heard about network marketing or someone has invited you to look at a business. Either way, you’re at a good point in your network marketing career.
You’ve got a fresh pair of eyes to look at the business and see the incredible opportunity that lies before you, and I hope that you’ve joined a company that is there to support you with training and guidance along the way. But, there will be some struggles when you get started, and we’re going to talk about one of the biggest struggles you’ll face right now.
We’ve all been there as a newbie in network marketing. And one of the biggest struggles people have when they start in a network marketing business is generating leads. People constantly believe that they can’t find new leads for their business after they’ve talked to their friends and family. However, there’s more leads out there that you haven’t even thought about.
Now, let me just say that you absolutely need to talk to your close friends and family about your network marketing business. Don’t believe the hype about not talking to your warm market contacts. Talk to them. They are your closest, most trusted contacts and will be more welcoming than others. Even if they all say no, expose them to your business. You might be surprised with the results.
Now, once you’ve talked to your immediate warm market, which is really only about 20-30 people, now you may start to get worried. Who are you going to talk to next? Should you just start talking to random people on the street? You could do that, although your likelihood of success is not going to be very high. Now, it’s time for you to start generating some leads outside of your warm market. Think of these folks as your casual acquaintances.
Your casual acquaintances are people that you know, but that you couldn’t really call at midnight to come help you fix a flat tire. People you went to high school or college with, are members of your church or Sunday school, club members, things like that. Often times, if you start thinking about these people you can generate quite a large list of network marketing leads and get to work right away contacting them and exposing them to your business.
And, if you’re using some third party tools that your team or your company have created for you, then making contact and exposing these leads to your business is as simple as sending them to a website or giving them a CD to listen to. Don’t over-complicate the lead generation process. Too many people focus on new ways to generate leads, like blogging, and forget about the tried and true methods that have built the network marketing industry for the last 60 years.
Believe it or not, you really do have a large list of people that you can expose to your business, just do it the right way. Don’t beat them over the head about joining with you, just give them the opportunity to look at your business and then let them decide for themselves. And as you go through your daily life, always be looking and listening for new people to add to your leads. If you keep your eyes, ears, and your mind open, you may be surprised at how many people you find that are ready to take a step and change their lives through the power of network marketing.
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