Have you been marketing to a very popular field only to find that your website gets lost amongst all the competition? Do you feel that it is impossible to compete online unless you have a huge budget and a team of professional marketers working for you? This is a common problem and fortunately, it has a straight forward solution. People often market to a broad category such as weight loss or travel only to find their website never ranks for any of the related keywords. No ranking means no visitors, and this means no business. To solve this problem you need to learn how to find a niche market.
A niche market is a sub-group (or often sub-sub-group) of a broad category. For example, travel is a broad category; travel for seniors is a niche. Cruise lines that cater to seniors in the Caribbean is an even more focused niche. The more focused your niche, the less competition there is and the easier it is to get traffic. And once you know how to find a niche market, you start to see them everywhere as well as get ideas on how to market to them.
There are many ways to find a niche. In this article I am going to show you how to find a niche market using a hierarchical directory. There are many collections of hierarchical information around that are ideal for looking for niches. To use these directories start with the broad category that you are interested in then dig down through the sub categories until you find a niche that looks good to you. Here are some websites with information organized hierarchically: dmoz.org, dir.yahoo.com, Amazon.com, and eBay.com. There are also many more directories other than these. Once you know how to find a niche market you should be able to come up with others ways of finding them as well.
If you aren’t interested in how to find a niche market there are websites that will do the research for you but you have to pay for the reports. These reports can include information on how to market to the niche, email campaigns, articles, and more. Personally, I find the free approach just as effective (and cheaper). It does take a bit more time and effort but it can give more insight into the niche you are marketing to.
After you know how to find a niche market and you have picked one, you can create a marketing campaign that caters specifically to that niche. It will be easier to be rank in the search engines because a niche naturally lends itself to long tail keywords (i.e. search terms that contain several words). Long tail keywords generally have less competition. With proper keyword research you should be able to find popular search terms without a lot of competition that will really boost your marketing efforts.
I hope this article has given you some insight on how to find a niche market. Keep in mind that even though a niche represents a smaller market than the broad category, it can still have a large enough following to make it profitable. Also, once you’ve created a campaign targeting one niche in your category, you can move on to another one.
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