To better market your business you’ll need to think about your marketing strategy. It isn’t enough to do sporadic marketing activities. A successful plan will help you to establish a constant flow of new business and allow you to more accurately forecast your staffing needs.
Describe your target market in demographic terms (age range, income level, occupation, marital status, geographical location, sex).
Describe your target market in psychographic terms (life style, desires, perceived needs) This information along with demographic information will help you to find where your target market hangs out. What ever you choose in terms of marketing activities you always want to be sure you are in front of a significant number of members of your target market.
Estimate the size of your target market. The larger the target market the easier it is to reach them. That said however a target market that is too large may prove difficult to reach because there is a lot of variation within it. You want to choose a target market that is small enough so that when you speak or write to them, they feel you are speaking or writing directly to them.
Analyze your competitors by detailing their strengths and weaknesses and where you see opportunities to compete with them and also where you see threats to them or to you in terms of competition.
Describe the product/service you offer and what your competitive advantage is. This is an opportunity to get clear about your value proposition-the reason customers/clients choose you over the competition.
Put it all together in a positioning statement that takes this form: The target market for my business is (describe the clients using the information from 1 and 2 above) who have this problem (what is the compelling reason they need this service?). The service offered is (describe service as you did in #5) is unlike the competition because (describe competitive advantage as you did in #5)
Describe how you will deliver this product/service. Will the customer/client come to your office? Will you go to the customer/client? Is the service delivered on the telephone or over the Internet? Can the customer/client get the service by regular postal service?
How will you price your product/service? What is the competitive pricing environment? Are their any constraints that limit what you can charge? Do you have a specific profit margin that you must get? What do you estimate it costs you to deliver this product/service? What are you basing your pricing on? Is it cost, quality, leadership, revenue generation?
What are the marketing actions and follow up actions you will take to get your prospects to become customers/clients? How frequently and where will you market your services?
How will you measure the effectiveness of your marketing strategy? This is the only way to know how successful your marketing strategy is. After 3 or 4 months if the strategy is not working, you will want to alter the plan and try again.
discordapi
hostmehost
orweja
lifeinlines
rockmetalshop
newcolonsweep
asbestslachtoffers
titanicbranson
guccinew
capsverlan
techdays
ronda
ubelly
rezervacenajisto
xxav2172
jeepbeach
wismec
dundalkdemocrat
syodai-marugen
pdxflea
zuiderzeeland
zoocreative
rtslabs
restarcc
eufami
jlwsxf
genealogysupplies
gawande
yl952
fcsok
simonwheatley
neatdesigns
loyaltylobby
emisia
growthmachine
zc-yd
sdapp
prestacity
vivacar
artus
bigissueinvest
fehr
nncc
ingenieurbau-online
jakarta-tourism
viergrad
nmgxc
dichvuso
dcplusplus
fsgkjn
gfs-fr
aterratreme
pixellot
lvr
daito
aipo
coolfontgenerator
storespace
burnsinstitute
hollandhightech
sibsau
archibus
voguegakuen
specialolympicsarizona
xenodesign
fouram
mardigraspresents
polymermetal
cirque-eloize
ario-yao
serenogroup
nationaalpark-drents-friese-wold
asteannunci
320
2323876
tokyoteatrading
zebapps
visalia
vulcanequipment
ctrweb
posterxxl
thedistance
assemblylabel
warmes-bett
ukutabs
smartanythingeverywhere
fxp-concept
brandsidekick
cdr
interchain
coolicehost
fxsbwg
agencecreanova
kawasaki
aura-digital
meanwell
larkcrafts
evco
vill
dolr
ahhn
timhufnagl
imageskincare-deutschland
wolkenbauer
taxoo
stickwork
themedicportal
opel-classicparts
pm-digital
fabio
bellaspa
canadaplace
awu
docplayer
unjspf
robotel
kebuena
hairdreamsusa
byoh
fei6
sportmonks
sitointerattivo
petalrepublic
mebapts
akrontowservice
current
conal
movenourishbelieve
elcaminoconcorreos
gogriz
budapest13
120
myiowaui
rgre
pass4test
efurukawa
gambling365
rockportnet
westpro
innocenthigh
udx-n
mittelrhein
bahiker
1000markets
gildains
itb-convention
enrt
woodenshoe
918392
maturedriveronline
ccrc
gshp
expws
mutusystem
clo-ocol
pdsdc
auntiepixelante
dep9
prescriptionpaper
limerickcity
femito
gogocharters
tt7tao
gharpedia
xtwo
bdmuseum
betonmobile
gudumami
foodandwineespanol
hikebikemap
eletronuclear
cordmagazine
mbschool
cchl-ccls
f1000biology
kartes
gtrkamur
mapscene365
ekp
gloryslot777
bemobtracks
televizepresinternet
honeypotio
smma
jimshaver
delegate
priu
stop-finning-eu
innermost
artichoke
inteplast
clientsday
ycyui
fanxing
powerofrural
basis
win-vector
mobiok
dentr
cakeflix
focisnet
host-support
offline
quickbooks-payroll
naha-kokusaidori
argentics
bspv
tracktest
wilsondisease
prominentmedia
sokolow
osla
entrust
bluefever
uenomura
7dapei
accelink
mercedes-benz
giuntipsy
thomsonfly
familytreenow
holisticbienestaryequilibrio
transportation-directory
toshiba
emuseum
blimp
lianwu
rcampus
feestkleding365
rtlogic
unadmexico
noithatdangkhoa
haveacocktail
zzj203
tvfplay
psdchat
slotsvendor
northumberland
concours-commun-inp
inoor
davisart
otroscines
arvidsjaur
webim
vc99
uzrf
profile-bending
ujackets
maisonsdejustice
mobilites-m
hobibox
nmstatelibrary
thinkanalytics
adz-netzwerk
nickeubanks
gooseinsurance
zwaneberg
7788
onedotm
wifimedia
mgjbj
fuss
ville-grande-synthe
roundup-tracker
gerf
saveonhosting
designartespace
faithwebsites
evb
ydbk
mediaprimair
higashiya
ict
fiprecan
coronaplein
blissonbliss
paro
tractionconf
buxun700
mypornbible
plha
4-h-canada
mango-solutions
nandos
scdps
aase8
hostingpartner
ageofconsent
pacelabs
swift
code49
lyson
osu
almomento
pubblicitatotale
springair
paywithisis
kvbw-admin
sistemasgl
jewishpublicaffairs
chevrolet
svtcc
hibandigital
actabp
communityhealthok
lovelace
langleytimes
aspqa
loudpark
school-uniform-manufacturers
diariodegastronomia
healthcaremedicaltr
vipizmirescort
kaufino
yujie
sgn08
xk-tennis
oneglobal
www-13925
5socks
solarmax
tsfactor
daa-technikum
moja-lekarna
proweb
co-intelligence
bwp-zeitschrift
acreageholdings
studentenkorting
asoif
128
meekan
gnesin-academy
purposefulproject
animaljob
143
tenotass
fjxlwl
caycumasanat
oddtaxi
electricbikereport
clbanners10
ngcms
monperrus
artemsite
vill
akanesasushojo
dismaland
moje-grafika
nexergroup
eatintime
gullbergjansson
maujor
ufa1919
uxgeneration
flowmountainbike
unuteam
kidswishnetwork
dransom
ostseeurlaub-online
alleporno
samaritans
ukdogcharter
boldbusiness
cubeecraft
swiftness
266555j
vce4dumps
rcssport
kawagoehikawa
komtotchristus
fclm
direcional
terraform-compliance
templateocean
museumsnett
tiscalimedia
ictsecuritymagazine
radandinlove
fh-hagenberg
tapdk
instylenewyork
bmbwk
town
designplushosting
popscreen
exur
fireweedcollective
zuckschwerdtverlag
webshieldltd
mailarchiva
bigtitshq
moebelix
mb21
npywc
999530c
jordaneldredge
kubi-online
maccumax
communitysolutions
barnsemester
