Viral marketing is the use of social media to influence the online purchase and site visit decisions that internet users make. How does viral marketing work? It’s pretty simple actually. The company or site owner either uses spam-bots, machines specifically designed to generate e-mails about a certain product for a specific company, and then distribute those e-mails in high volume. It’s comparable to internet flyers. They can also comment or respond to forums or blog-type sites in order to push the popularity of their site or product. Many companies have experienced wide success in this area of marketing. Some internet users have caught on to these types of messages, but there are users out there who are being falsely informed that one brand or site is better than another. This is good news for some companies, but can also have some detrimental attributes to the companies using these methods.
Viral marketing is a process in which companies act like they are peers or consumers like yourself who are online commenting on and responding to topics and questions that are relevant to their products only. This ensures that readers who are searching these specific topics are more likely to view the pages that they are viral marketing on. The companies also like to do this on a large scale to obtain a higher traffic volume. This is a relatively inexpensive way to increase your advertisement online if you are a company of any size.
Some spammers prefer to stay in the world of direct social networking such as the sites MySpace and Facebook. Companies can hire spam companies to post comments on the users’ pages to instruct them to visit a particular site or buy a certain brand. While many are wise to these spam messages popular on MySpace especially and simply ignore them, others will click and be lead to that product due to false advertisement. Many users find this annoying, but for many companies, positive results are achieved like an increase in sales and brand recognition.
Other advocates of viral marketing use blogs and forums to post product information, all the time acting like they are fellow readers. This method can make readers more comfortable with taking the advice of the writer because the reader believes that they are on the same quest for knowledge on a particular topic. This is why many companies often include this type of viral marketing in their online marketing program.
Viral marketing does work, but like most concepts, it has its drawbacks for the company and the consumer. Hopefully, you are able to sort through the forums and spam messages to find the right companies for your needs.
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