What will make or break your Network marketing business is whether you have enough hot prospects to make the sales and sign-ups that you need or NOT! It is that simple. But doing it is not so simple. It has become clear that the Internet has become a massive source of both of those, sales and sign-ups. There are two ways to promote yourself online, paid and free. The learning curve in paid advertising has driven more than a few network marketing business into the ground. Now I’m not saying don’t pay for advertising, but imagine this, endless targeted prospects coming to you, asking for what you have, all for free, because they were looking for you. This is what SEO, even basic SEO, can do for you.
SEO, search engine optimisation, is the method of getting ranked well enough by Google, Yahoo and MSN to come up in search results for your keywords. The importance of this is huge. If you are in a network marketing opportunity you probably were told to make a list of all the friends, family and acquaintances to prospect to. The other thing you were probably told to do was prospect any and all people who come within 3 feet. Don’t get me wrong this method has made a lot of money for old school network marketers. I have met more than a few of them and believe me these people can close, it takes real talent and guts to sign up a complete stranger in a coffee shop or even Aunt Doris, for that matter. The pre Internet method of prospecting has limited shelf life, one because even a very outgoing person with a large family will run out of “warm” market quickly and two, prospecting strangers is almost a game of chance and winning in Vegas has about the same odds.
Your prime prospects are out there, online, searching on the Internet for “best home business opportunities” and “good MLM companies”. If your website comes up high on the search, that is a really “hot” prospect. Welcome to why SEO is Important to network marketers.
SEO is a big field, lots to learn. Some SEO professionals study for years and it is actually a very lucrative industry because of how complicated it can be. But here are three tips to get you started.
3 SEO Tips for Network Marketers
1. Don’t promote your companies generic site – Standing out in a crowd means having control of your own content. As soon as your budget affords you will want to get your own domain name and website. This will enable you to brand yourself and offer keyword rich content, create meta-tags and other tag such as H1 and H2 tags, anchor text etc. This is not to explain what all that is, but to just give an idea of what kind of latitude you have with your own site. This is called on site SEO.
2. Create back-links – This is called off-site SEO. A quick couple of methods are:article marketing, forum marketing, blog commenting and social media marketing among others.
3. Research – If you want to learn about anything it can be Googled. Read up on SEO and Internet Marketing and you will find lots of free great information. Related topics should include keyword research.
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