Can you use your environmental protection strategies as a business marketing tool? The short answer is… yes. Let’s take a brief look at how that can be achievable. Marketing within a business is generally known as an intangible expense, where the benefits are long term sales opportunities that your sales team would convert to revenue. Compare this with funds spent on environmental strategies and produst. Many business owners and managers view their environmental compliance as a bottom line burden. An expense that comes right off the profit for no or little apparent benefit – other than the obvious environmental benefit, of course. To put a darker spin on this, the money you spend now on water pollution prevention products can save you much more substantial expense in future fines should you not be environmentally responsible. Would the expense of environmental compliance be an easier pill to swallow if there was some way it could benefit the top line of the business? If you buy a spill kit, or some containment bunding, can that expense be used to generate future revenue? Revenue is what essentially drives a business. I think we all know that! Even if you have low overheads and … Continue reading Environmental Responsibility And Marketing